Accenture and Brand Learning's new research: learn why 17% of CMOs are seen as hyper-relevant

A snapshot of the year ahead and the most compelling trends to keep on the radar

Let's take a look into the final three shortlisted entries from our Excellence Awards' Not For Profit Marketing category.

The standard black tea market is a tough place to create switching and growth

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

We’re facing an epidemic.

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t

New Year’s Day (NYD) is the most important day of the year for takeaways.

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

In the US, somebody suffers a heart attack every 42 seconds

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

When did you last think about your own death? Or what will happen to your body after you go?

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand

KFC’s Dirty Louisiana burger was an indulgent beast.

This is the story of how a proposition and communcation idea born of a simple, untapped insight

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?