2018 commended, O2, brand extension - case study

This is the story of how a proposition and communcation idea born of a simple, untapped insight into people’s emotional relationships with their phones drove exceptional results.

In the lead up to the all important iPhone launch, the market was increasingly competitive and O2’s most distinctive products were being aped.

This is the story of how O2 created something unique that helped them stand out from the crowd and punch above its weight.

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(Please note: parts of this case study may have been redacted for confidentiality purposes.)