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2018 commended, Time to Change, marketing communications - case study

We’re facing an epidemic.

Each year one in four people experience a mental health problem. It’s responsible for the largest burden of disease in the UK (28%).1 Costing the economy up to £99bn each year. It’s the leading cause of sickness absences: 70 million lost work days a year.

Stigma is a large contributor to the devastation caused. Of those who say they’ve experienced it, one in five say it’s the reason they lost a job, and half say they’ve lost contact with a loved one because of it.4 That’s why in 2007 two charities, Mind and Rethink Mental Illness, came together to tackle this stigmaand put an end to mental health discrimination.

Funded by Comic Relief and the Big Lottery Fund; Time to Change (TTC) was awarded four years of funding; followed by a second four-year phase funded by the Department of Health, Comic Relief and the Big Lottery Fund.

From 2008 – 2016 national surveys showed an overall improvement in people’s attitude with a 9.6% change: 4.1m people. They also saw average levels...

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