While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it. 

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

In life, transformation happens for two reasons; a fight-or-flight response to something where change absolutely has to happen, or dissatisfaction with the way things are – a proactive initiative designed to improve what already exists.

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

There are two types of business. Those who put people first in order to make a sustainable profit and those who don’t.

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

As the UK continues to ease out of lockdown, it’s never been more important for businesses to communicate their story in a way that will sustain growth and maintain loyalty.

From the perspective of store design, how can the physical environment discriminate in retail?

Successful brands create meaning for consumers and deliver better than their competition.

The UK is often accused of thinking itself exceptional, but maybe it's onto something...

To ensure that empathy and connection remain at the core of every communication in today's contactless world, marketers must avoid the following pitfalls.

We’re taking a look at where influencers are flocking to and what’s keeping consumers are engaged.

In highlighting the true impact that retail has, we hope to inspire retailers to use their stores as a positive force for society, and in doing so, forge deeper relationships with customers.

This summer will be the true test of England’s new generation of stars to see if off-field achievements can match those on the field.

The Social Element's top tips for creativity, as a leader and for your teams.

In this post, we’ll discuss what they are, whether there is still a role for them, and how we might use them in the future. 

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.

With global audiences of over 500 million, the question facing brands and advertisers has evolved beyond whether they should engage with esports to how they should maximise engagement.

After years of investment in marketing data analytics, many CMOs are frustrated and preparing to cut their losses. Gartner’s new