The impact of the pandemic has been wide reaching on businesses and the work force at large. Sarah Dawson, Managing Director at CSM shares how forced reshuffling of the workforce can help businesses to think differently and bring in new personalities and perspectives.

When setting up an online community, there are dozens of hurdles and common pitfalls. How do you find your niche? How do you build trust with members? And how do you invest in the future of your community? Matthew Nixon shares the key takeaways from Brighton Music Conference.

As ‘rare as unicorn tears’, was how Jane Evans described the devastatingly low number of women over 50 in our industry. It begs the question of why everyone is working so hard to bring young women into the industry, and then spectacularly failing them every step of the way.

As 2021 draws to a close, we reflect on the topics that have resonated with our writers and audience alike the most this year. Topics include Diversity and Inclusion, Purpose , Sustainability, Sport and the Relationship between consumers and brands.

I had the pleasure of hosting our regular CMO Community virtual roundtable discussion on a topic that’s close to every CMO’s heart – how, as a profession, we can address marketing’s marketing problem! This is a fascinating subject, and we had a very stimulating discussion.

However, to truly stand out and out-perform competitors, CMOs can’t solely be reactive embracers of this change - they must be proactive makers of change.

The Ozone Project share the common characteristics that epitomise the type of marketer who is driving digital change.

Forget politics, food, and attitudes to swearing. The toothpaste aisle is, for my money, the biggest culture shock between the

With COP 26 drawing to a close, marketers across all sectors will be thinking about how sustainability affects their company and what they should be doing.

The Marketing Society is delighted to launch our 37th Awards, recognising the best in marketing excellence, brand leadership and personal achievement across our industry. The Awards have been recognised as the leading marketing awards since they were first launched in 1985.

Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

A website is the focal point of your business online. In fact, It’s so essential to your overall digital presence and performance that you can’t afford to get it wrong.

How getting people excited reduces anxiety and can encourage them to enact new behaviours. Like buying your brand for the first time.

Applying a circular economy is where the future of our high street lies.

SMS is a very effective channel of communication yet to be fully exploited by marketers.

In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.

While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it. 

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.