parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

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11481

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

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11531

At O2 we believe that doing good is good for business.

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11516

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

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11506

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

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11476

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

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11501

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

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11496

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

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698
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions.

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11331

New Year’s Day (NYD) is the most important day of the year for takeaways.

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11471

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

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11456

In the US, somebody suffers a heart attack every 42 seconds

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11441

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

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11416

When did you last think about your own death? Or what will happen to your body after you go?

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11406

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a cont

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11326

KFC’s Dirty Louisiana burger was an indulgent beast.

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11376

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