Korean culture is highly influential across Asian markets.
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Natalia Cohen was one of a team of six women who rowed unsupported 9,000 miles across the Pacific
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Your campaign produced great results and you’re ready to take the plunge into a new market,
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Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation.
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“Ren Zhengfei, impatient and resolute due to his military background, advocated wolf cu
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I am very conscious that the advice and tips I regularly offer might have helped you in some way
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In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...
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We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
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This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
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Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
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How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
More... 596
A powerful combination of product development and inspired marketing that was true to the brand...
More... 571
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H
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Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
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Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan...
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Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...
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Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.
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August Strindberg’s short one-scene play, The Stronger, features only two characters, one of whom does not spea
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In reading Wendy Gordon’s article about liking (Q2 2017, page 30), I am reminded of quite how irrelevant and ma
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For years, you’ve been unable to do something. Then new technology comes along – and suddenly you c
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Retweets & mentions
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about 1 hour ago
This month @TheMarketingSoc is featuring @Growing_Better's campaign to improve mental health https://t.co/EykR7pNDwI https://t.co/ZgZAZu8jAb
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about 1 hour ago
Support @Growing_Better – an urban farm improving mental health – through @TheMarketingSoc https://t.co/MK87isPxMZ
Our tweets
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The Marketing Society @TheMarketingSoc
about 1 hour ago
'Strange foreigners' and the creative process https://t.co/NkcMY5N8i1 @ThinkwithGoogle reporting on #CannesLions th… https://t.co/8TA49RS4RN
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The Marketing Society @TheMarketingSoc
about 2 hours ago
Read Bob Hoffman's thoughts on the industry’s ‘slow motion death spiral’: https://t.co/ws4OgrdxdL @AdContrarian
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The Marketing Society @TheMarketingSoc
about 2 hours ago
📷 Frighten me. What’s frightened you this week? Latest #movingimage from Monticello and The Library of... https://t.co/dIlAwDC5eE
