parodontax (Corsodyl in the UK) is a brand specializing in gum disease;
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In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,
More... 11531
Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.
More... 11506
There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.
More... 11476
The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century
More... 11501
As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.
More... 11496
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
More... 2602
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
More... 1331
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
More... 2157
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
More... 596
A powerful combination of product development and inspired marketing that was true to the brand...
More... 571
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'
More... 698
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
More... 646
When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions.
More... 11331
Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.
More... 11456
This paper is about breaking conventions. The conventions of the agency model, the conventions of branding
More... 11416
When did you last think about your own death? Or what will happen to your body after you go?
More... 11406
This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a cont
More... 11326
Retweets & mentions
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about 13 hours ago
RT @green_goddess: Huge congratulations to fabulous #IBMer and friend @lisanlondon who was this week #HighlyCommended in @TheMarketingSoc M…
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The Marketing Society @TheMarketingSoc
about 14 hours ago
RT @najohnston: Check out these #leadership lessons from @ProphetBrand's own #European leaders in @TheMarketingSoc. https://t.co/6yA2jAXqAK
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The Marketing Society @TheMarketingSoc
about 15 hours ago
Stories shape society. They also build brands. Bestselling author @katemosse will share her expertise on storytelli… https://t.co/L0NljFNVy5
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The Marketing Society @TheMarketingSoc
about 16 hours ago
RT @MEPRA_org: Our MEPRA Young Communicator of the Year 2017 @HanishaLalwani has done it again! This time #winning 'Highly Commended Young…
