Three Strategic Lenses for Brand Evolution

Member Adam Breedon talks us through what he has learnt having guided Hadef & Partners, one of the leading law firms in the UAE, through a significant brand refresh. Log in to read the full article

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

I have distilled three critical considerations below that can make the difference between a brand refresh that falls flat and one that truly resonates with your stakeholders and market positioning.