Thinkbox’s recently published award-winning advertising effectiveness study is packed with invaluable insights to inform, challenge and potentially change businesses’’ grasp of the advertising landscape today.
The report is the first in-depth post-Covid evaluation of advertising’s financial impact formed from a comprehensive analysis of 141 brands representing £1.8 billion in media spend from 2021 to 2023, plus expert sector evaluation, recommendations and guidelines.
In section 4, we gain a more detailed understanding of variances by sector. The data offers a unique reference point for marketers in the UK because it is based on real spend rather than estimates from ad monitoring services.
The report takes in the context of each sector, examines the differences in media returns and explains the variances in performance using data analysis and expert evaluation. The sectors covered include:
- Automotive
- Financial services
- FMCG
- Retail (small and large)
- Telecoms
- Travel
If your business falls into one of these categories, head to the report for more supporting analysis and evidence-based insights that can be used to inform your future advertising planning.
Download the report here.
Thinkbox are a partner of The Marketing Society
Published 18 December 2024
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