Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

One handy round up with all the main findings from Thinkbox's 2024 research

Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Data offering a unique reference point for marketers in the UK, based on real spend

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.