Profit Ability 2: The new business case for advertising

Thinkbox has launched an award-winning advertising effectiveness study, conducted by an econometrics supergroup that includes Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, packed with invaluable insights to inform, challenge and potentially change your businesses’  understanding of advertising today.

This report is the first in-depth post-Covid evaluation of advertising’s financial impact formed from a comprehensive analysis of 141 brands representing £1.8 billion in media spend from 2021 to 2023, plus expert sector evaluation, recommendations and guidelines. 

The main finding? All forms of advertising pay back.

Why is this report useful for your business and our industry? 

Taken as a whole, the study’s findings are crucial for any business wishing to understand advertising’s true effectiveness. It offers: 

• Proof that advertising works and a better understanding of how advertising works 

• Ad-generated profit benchmarks for individual categories 

• Guidance on how long ad investment takes to pay back 

• Benchmarks on the typical roles and investment levels for different media channels 

What you will discover:

• How profitability varies by media and advertising payback differs by sector
• Why short-termism short changes brands 
• How looking beyond just ‘digital’ yields rapid payback 
• Why channel risk is an under-considered factor 

This report helps provides the evidence and guidance your organisation needs to ensure it benefits from the optimum return on advertising investment.

Download the report now.

We'll be sharing more detail in coming posts. 

Thinkbox are a partner of The Marketing Society 

Published 10 December 2024