Thinkbox’s recently published award-winning advertising effectiveness study is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.
As the first post-Covid examination of advertising's financial impact, the report challenges current media spending trends and brings advertising’s collective knowledge bang up to date. The report also introduces a framework to help businesses determine the right channel mix by considering the three most important dimensions of advertising effectiveness: scale, efficiency, and time (SET) which when addressed, will arm your businesses with a useful structure for future planning.
“Sequels rarely live up to the original but Profit Ability 2 has provoked debate and fascinating questions among our audience. We have been given another key piece in the great advertising effectiveness puzzle.” Omar Oakes, Editor-in-chief, The Media Leader
Within Profit Ability 2, you’ll discover many insightful, sometimes surprising findings - for example, paid social is overinvested in compared with the results it delivers (it attracts 13% of advertising spend, but only contributes 9% of advertising-generated profit). It’s been curated to help your business make informed, strategic decisions about advertising and marketing investment.
“Profit Ability 2 is recommended reading. It provides a much-needed helicopter view of advertising effectiveness, outlining how and why advertising works and offers invaluable guidelines and benchmarks on typical roles and investment levels for different media channels.” Karen Martin, Chief Executive Officer, BBH London & Chair of the 2024 IPA Effectiveness Conference
Discover why the study was needed right now, how global influences and rapidly evolving media consumption has impacted advertising and you’ll be introduced to the methodologies used to produce the report. Alongside this, you’ll meet the experts whose experience and knowledge contributed to the rigour and quality of the report.
Download the report here.
Thinkbox are a partner of The Marketing Society
Published 12 December 2024
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