Thinkbox’s recently published award-winning advertising effectiveness study is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.
The report is the first in-depth post-Covid evaluation of advertising’s financial impact formed from a comprehensive analysis of 141 brands representing £1.8 billion in media spend from 2021 to 2023, plus expert sector evaluation, recommendations and guidelines.
Section 3 takes an in-depth look at the current effectiveness landscape and offers readers a detailed analysis and recommendations which when addressed, will arm your businesses and brands with a useful structure for future planning and a solid framework for on-going success. It covers:
Marketing and the boardroom: how best to present your case for advertising spend.
How media ROI has changed pre and post-Covid: how has advertising effectiveness changed over time and where are we now?
Summary of current channel performance: how and why profitability varies by channel.
The three dimensions of effectiveness: using scale, efficiency and time to determine success.
To learn more from this groundbreaking study, head to the full report where you’ll find a rich source of supporting analysis and evidence-based insights to help get the best out of your advertising investments.
Download the report here.
Thinkbox are a partner of The Marketing Society
Published 16 December 2024
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