Thinkbox’s recently published award-winning advertising effectiveness study is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.
The report is the first in-depth post-Covid evaluation of advertising’s financial impact formed from a comprehensive analysis of 141 brands representing £1.8 billion in media spend from 2021 to 2023, plus expert sector evaluation, recommendations and guidelines.
In section 4 of the report, we saw how advertising investment performed in various key sectors; now we turn our attention to the different advertising channels including AV (TV, BVOD and online video), generic PPC, paid social, print, cinema, audio, online display and out of home.
In section 5 of The Profit Ability 2 study, you’ll discover why they perform as they do across the three effectiveness dimensions of scale, efficiency and time (SET). You’ll also gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix.
For more supporting analysis and evidence-based insights, download this award-winning study and get the best out of your advertising investments.
Download the report here.
Thinkbox are a partner of The Marketing Society
Published 19 December 2024
Newsletter
Enjoy this? Get more.
Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.
Become a member
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.
