Source Thinkbox

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

New white paper from Peter Field: ‘Why TV is at the heart of effectiveness’

There are few more respected marketing experts on the planet than Peter Field, and his new white paper has a pretty robust title: ‘Why TV is at the heart of effectiveness’.

And there are equally few more respected marketing experts than Mark Ritson, who has written the foreword to Peter’s new white paper in which he says Peter’s is “a voice that you, as marketer, should listen to.”

Drawing on a wealth of data and taking some innovative new approaches, Peter concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth. He also has some provocative thoughts on what it will take to keep TV there.

So, if you don’t take Thinkbox's word for it, do take his.

Read the full report here.


Report written by Peter Field at Thinkbox


Published 23 May 2024

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