Innovation
How Your Digital Advertising Money Is Being Wasted
Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.
Read NowEpisode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery
“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the...
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Giving the empty chair a voice
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.
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The A to D of 2025 Trends
The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.
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Leveraging AI-Generated Folklore to Create Authentic Brand Narratives
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.
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The Future of Retail, Ecommerce, and Consumer Experiences
Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce
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Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.
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Is Your Business ready to attract and retain top digital marketing talent in Asia?
In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.
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The Changemakers Impact Conference | Review | England
Ritchie Mehta shares his takeaways from our Global Conference - "One exceptional day, a year full of inspiration"
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The Changemakers Impact Conference | Review | Hong Kong
The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.
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