What happens to marketing when AI can do the work?
In this Show and Tell session, Fabian Roser, Co-founder of Super Spring, explores how AI is changing the role of marketers, from brand and decision-making to product innovation.
Drawing on 25 years of experience in digital transformation, Fabian shares practical examples of AI in action, including synthetic audiences, faster research and decision-making, and an AI-powered innovation process that generated more than 3,000 ideas for Jägermeister.
A practical look at where AI can create real business value and what remains uniquely human.
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