Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Culture is no longer a marketing input. It is the Operating System for Growth

By Nicola Graham

collage of brand
With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

Published on: 26 February 2026

If AI’s the baseline, what's your differentiator?

By Emma Gordon

group of people in an office discussing marketing

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum...

Published on: 26 February 2026

Learn Like a Lobster with The Marketing Society

By Helen Tupper

Helena Verellen and Helen Tupper
The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

Published on: 25 February 2026

All Think Pieces

Case studies

The Marketing Society Global Awards 2025: Best Content and Experience Creation

The Marketing Society Global Awards 2025: Best Content and Experience Creation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation in partnership with Accenture Song - Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Transformation

£15m Plus

The Marketing Society Global Awards 2025: Brand Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation The power of Invaluable Advice from St. James's Place

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Communication Large Winner

£15m Plus

The Marketing Society Global Awards 2025: Brand Communication Large Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large -£15m+) Winner was Always Ahead: The Reinvention of The AA

Published on: 5 July 2025

See all case studies

Podcasts

‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People

“We don’t ’speak for young people, we let them be the voice and share their perspective.”

We keep coming back to the S – ‘social and societal impact’ in many...

https://podcasts.marketingsociety.com/episode/marketing-for-social-change-how-to-develop-a-more-flourishing-society-and-more-sustainable-future-with-kian-bhaktiari-founder-the-people 38.64511565 2024-11-25T13:12:00.000Z
Podcast

Unofficial Partner - The Buy Side - Unilever

The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship.

Today's guest is Willem Dinger, global head...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-unilever 41.101675 2024-11-20T10:25:00.000Z
Podcast

The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep137-marketing-roles-with-guest-margaret-jobling-the-evolving-skills-todays-marketers-need-to-thrive-in-an-ai-world 38.76493125 2024-11-19T07:00:00.000Z
Podcast
See all podcasts

Videos

Inclusion for All. And the Vogue Front Cover

The Marketing Society Annual Conference 2024: Sinéad and Nishma

Inclusion for All. And the Vogue Front Cover

Inclusion for All. And the Vogue Front Cover

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

The Marketing Society Annual Conference 2024: Tessa Clarke

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

How the extraordinary Dame Stephanie Shirley CH changed business

The Marketing Society Annual Conference 2024: Dame Stephanie Shirley CH

How the extraordinary Dame Stephanie Shirley changed business

Featuring Dame Stephanie Shirley CH

How the extraordinary Dame Stephanie Shirley CH changed business

See all videos