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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why 'Think outside the box' is the worst advice in advertising

The Creativity Crisis Challenge

By Gerry Farrell

Gerry Farrell
Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

Published on: 25 September 2025

Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

The Creativity Crisis Challenge

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Published on: 25 September 2025

Why TV is the Safest Bet in the Digital World

Card Game
Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

Published on: 25 September 2025

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Case studies

The Marketing Society Global Awards 2025: Best Content and Experience Creation

The Marketing Society Global Awards 2025: Best Content and Experience Creation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation in partnership with Accenture Song - Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Transformation

£15m Plus

The Marketing Society Global Awards 2025: Brand Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation The power of Invaluable Advice from St. James's Place

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Communication Large Winner

£15m Plus

The Marketing Society Global Awards 2025: Brand Communication Large Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large -£15m+) Winner was Always Ahead: The Reinvention of The AA

Published on: 5 July 2025

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Podcasts

‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People

“We don’t ’speak for young people, we let them be the voice and share their perspective.”

We keep coming back to the S – ‘social and societal impact’ in many...

https://podcasts.marketingsociety.com/episode/marketing-for-social-change-how-to-develop-a-more-flourishing-society-and-more-sustainable-future-with-kian-bhaktiari-founder-the-people 38.64511565 2024-11-25T13:12:00.000Z
Podcast

Unofficial Partner - The Buy Side - Unilever

The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship.

Today's guest is Willem Dinger, global head...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-unilever 41.101675 2024-11-20T10:25:00.000Z
Podcast

The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep137-marketing-roles-with-guest-margaret-jobling-the-evolving-skills-todays-marketers-need-to-thrive-in-an-ai-world 38.76493125 2024-11-19T07:00:00.000Z
Podcast
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Videos

Accelerate Learning Lab | How to 10x yourself with AI

Accelerate Learning Lab | Sam Reid

In this Accelerate Learning Lab, Sam Reid from Loops provided an engaging demonstration using various AI tools, including Claude, ChatGPT, Runway, Gemma, and

Accelerate Learning Lab | How to 10x yourself with AI

The 2023 Global Conference: Changemakers Illuminate

Global Conference: Changemakers Illuminate

Our 2023 conference featured a cast of extraordinary changemakers who have each illuminated their own pathways to positive change, hope and progress and will

The 2023 Global Conference: Changemakers Illuminate

Creativity Will Save Our Planet

Source: Unsplash, Credit: 冬城 (zgc1993)

Marketers are creative visionaries who see the world differently.

Creativity Will Save Our Planet

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