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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Ten tips for leading with soul

By Siew Ting Foo

Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

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Entertainment as potential remedy to attention deficit in…

By Rohan Lightfoot

Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

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Ruth Fittock Power of Entrepreneurial thinking for brands

Typhoo Tea on repositioning themselves end to end as a purpose…

By Ruth Fittock

Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

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Case studies

2022 TMS Awards Commended, The National Lottery

Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

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2022 TMS Awards Commended, Barclays

We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

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2022 TMS Awards Winner, O2 in Fortnite

O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

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Podcasts

Think Equal - Leanne Foy meets Alina Waite

Podcast

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

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Unofficial Partner - The Buy Side: What Does PepsiCo Want?

Podcast

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

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Under The Spotlight: The Sir Martin Sorrell Sundowner Session in…

Podcast

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

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