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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The brand-performance divide is a leadership problem, here’s how to fix it

By Alicia Coghlan

Analyzing data in a modern office
In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

Published on: 25 February 2026

China Brand (R)Evolution: Why Global Success Now Requires a Local Soul

A review

By Biswaroop Chatterjee

Siew Ting Foo at The Marketing Society Singapore Event
The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.

Published on: 25 February 2026

Fighting the Shrinkflation of Creativity

By Layal Baaklini

idea generation and lightbulb with papers
In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.

Published on: 23 February 2026

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Case studies

The Marketing Society Global Awards 2025: Creative Strategy

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Winner was Heritage Editions: How Dulux showed its class through classic literature

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Communication Medium Winner

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Winner was Heritage Editions: How Dulux showed its class through classic literature

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Communication Small Winner

Under £5m

The Marketing Society Global Awards 2025: Brand Communication Small Winner Charlie Bigham
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Small - under £5m) Winner was Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream

Published on: 5 July 2025

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Podcasts

Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6...

https://podcasts.marketingsociety.com/episode/episode-7-the-power-of-entrepreneurial-thinking-for-brands-typhoo-tea 26.591346933333334 2024-11-15T13:30:00.000Z
The Marketing Society podcast Typhoo tea

Episode 6: The power of entrepreneurial thinking for brands: Bold Bean

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

https://podcasts.marketingsociety.com/episode/episode-6-the-power-of-entrepreneurial-thinking-for-brands-bold-bean 23.12663945 2024-11-08T09:44:00.000Z
The Marketing Society Podcast With Bold Bean
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Videos

Amplify Marketing Festival 2024 Highlights

Amplify Marketing Festival 2024 Highlights

Star Awards 2024 Highlights

Star Awards 2024 Highlights

The Digital Day UAE 2024

Detailed Sessions
Digital Day Credit Multitude FZE
6 videos from our The Digital Day event in Dubai for 2024.

The Digital Day UAE 2024

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