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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Beyond the Brands We Build: Why Personal Branding Matters More Than Ever

By Bushra Khan 

Bushra Khan 
As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.

Published on: 24 September 2025

From Reflection to Action: How the Marketing Leaders Programme Transformed My Leadership Approach

By Omar Abouseif

The Marketing Society Marketing Leaders Programme Lion
Recent delegate Shell's Omar Abouseif on his experience of attending The Marketing Leaders Programme and how it transformed his leadership approach.

Published on: 24 September 2025

Growth through premiumisation: don't raise prices, lower risk

By Matt Boffey

Matt Boffey
Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.

Published on: 23 September 2025

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Case studies

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Customer Experience and Engagement Winners Yas Annual Pass

Published on: 2 July 2025

The Marketing Society GCC Awards 2025 Winner: Best Team

The Marketing Society GCC Awards 2025 Winner: Best Team
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Best Use of Media

The Marketing Society GCC Awards 2025 Winner: Best use of media
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

Published on: 26 June 2025

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Podcasts

The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep136-working-parents-with-guest-rachel-morris-a-coaching-experts-advice-on-balancing-work-and-family-life 39.31698611666667 2024-11-05T07:00:00.000Z
Podcast

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his...

https://podcasts.marketingsociety.com/episode/episode-91-leadership-can-happen-anywhere-with-professor-chris-marquis-author-of-better-business-how-the-b-corp-movement-is-remaking-capitalism 42.80859863333333 2024-10-28T15:51:00.000Z
Podcast
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Videos

Prestige & Power: Nation Branding at the Crossroads

Source: Canva

How can marketers channel the enthusiasm of 'citizen-customers'? Fend off bot-triggered publics?

Prestige & Power: Nation Branding at the Crossroads

The Marketing Society Global Conference 2021 | Changemakers Unite

Conference 2021

Be awed. Be electrified. 
Be part of the Changemakers experience.

The Marketing Society Global Conference 2021 | Changemakers Unite

Audience with Sara Tate

Audience with Sara Tate

Our Audience With An Author series will feature published authors from our community, and together we'll explore the insights from their books.

Audience with Sara Tate

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