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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

AI is not creating your brand, it is interpreting what already exists

By Kerry Parkin

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Why AI in Customer Experience May Be Happening in the Wrong Place

By Darius LaBelle

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Case studies

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Customer Experience and Engagement Winners Yas Annual Pass

The Marketing Society GCC Awards 2025 Winner: Best Team

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

The Marketing Society GCC Awards 2025 Winner: Best Use of Media

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

Podcasts

Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people...

https://podcasts.marketingsociety.com/episode/ood-security-education-and-awareness-and-where-marketing-fits-in-with-ali-cox-founder-and-ceo-noble-west 42.3510204 2024-11-12T11:00:00.000Z

Episode 6: The power of entrepreneurial thinking for brands: Bold Bean

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

https://podcasts.marketingsociety.com/episode/episode-6-the-power-of-entrepreneurial-thinking-for-brands-bold-bean 23.12663945 2024-11-08T09:44:00.000Z

The Marketing Society Podcast With Bold Bean

The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep136-working-parents-with-guest-rachel-morris-a-coaching-experts-advice-on-balancing-work-and-family-life 39.31698611666667 2024-11-05T07:00:00.000Z

Videos

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

How the extraordinary Dame Stephanie Shirley changed business

Featuring Dame Stephanie Shirley CH

How the extraordinary Dame Stephanie Shirley CH changed business

Gravitas. The key to unlocking more authority and influence.