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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Changemakers Impact Conference | Review | UAE

By Reim El Houni

Inspirational talks, insightful stories, impactful lessons and invigorating networking - a review of The Marketing Society Changemakers Conference UAE.

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The Love & Hate of ROI: Benchmarking Metrics that Matter

A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

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Why Asia can drive the next stage of F1’s boom

With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

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Case studies

2022 TMS Awards Winner, Tesco Clubcard

Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.

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2022 TMS Awards Winner, Birds Eye Green Cuisine

In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.

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2022 TMS Awards Winner, Nationwide Building Society

The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

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Podcasts

Sustainability Squad - Driving positive change and planning for…

Podcast

Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the...

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