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Latest Think Pieces

Casting the Social Blockbuster: How to Scale Influencer Communities Around any Brand or Product

By Richard Summers

phones raised at concert
Influencer marketing's old playbook is losing its grip on audiences. Fanbox’s Richard Summers reveals a framework to help brands build real community engagement through micro-creators.

Member Interview with Katie Mousley

By Katie Mousley

Katie Mousley
Member interview with Katie Mousley Head of Marketing at MBA Group.

Member Interview with Khaleel Johnson

Khaleel Johnson
Member Interview with Khaleel Johnson Marketing Manager RÌGH PROPERTIES Member Interview Khaleel Johnson Marketing Manager RÌGH PROPERTIES.

Case studies

The Marketing Society Global Awards 2026: Social Marketing

Currys The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Social Marketing Winner - (Mr) Worldwide adapter by Currys social & iSiteTV

The Marketing Society Global Awards 2026: Not for Profit Marketing

UV-U-SEE The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Winner and Judges Choice Most Inspirational Story Winner - Making visible an invisible killer; heralding a new standard of health and safety in construction by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear

The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

Lidl The Marketing Society Global Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Winners - Lidl Jacket by Lidl, Droga5 London & OMD

Podcasts

The Whole Marketer Ep133 - Strategy with guest Alice Benham

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep133-strategy-with-guest-alice-benham 38.73880903333333 2024-10-08T06:00:00.000Z
Podcast

Think Equal - Leanne Foy meets Khalid Ismail

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-khalid-ismail 40.903836733333335 2024-10-02T07:59:00.000Z
Podcast

The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep132-wellness-with-guest-rebecca-hirst 32.12155763333333 2024-10-01T06:00:00.000Z

Videos

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

Global Conversation: How CMOs can build Brands with Soul

The global community of marketing leaders is thrilled to announce the appointment of Dame Carolyn McCall DBE as its new President

Dame Carolyn McCall DBE Appointed as President of The Marketing Society

More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy

More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy