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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Human Advantage in an AI Driven World: Brain File 01

A behavioural science series

By Crawford Hollingworth

Department B The Human Advantage in an AI Driven World
This is a behavioural science series of articles exploring the human capabilities AI may make more - not less - valuable. AI is a technological tidal wave, it will change so many ways in which we operate, work and even live. As the new world evolves, we need to ask increasingly important questions of leaders, brands and organisations, namely what remaining human advantages is we need to identify, give salience to, nurture and protect.

Published on: 15 June 2026

Member Interview with Ben Thomas

Ben Thomas
Member Interview with Ben Thomas, Creative Director, JWI

Published on: 15 June 2026

Earning brand loyalty amid uncertainty

Written by Canvas8

Chinese Products Market
As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8

Published on: 15 June 2026

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Case studies

The Marketing Society Global Awards 2026: Brand Experience Creation

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Communication - Scale

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Scale supported by Thinkbox Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Communication - Agility

Rangemaster The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Agility supported by Thinkbox Winners -Part of the Family Since 1830 by AGA Rangemaster, Mr. President and The Specialist Works

Published on: 9 June 2026

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Podcasts

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z
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Videos

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

The Marketing Society Annual Conference 2024: Andrew McGuinness

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Inclusion for All. And the Vogue Front Cover

The Marketing Society Annual Conference 2024: Sinéad and Nishma

Inclusion for All. And the Vogue Front Cover

Inclusion for All. And the Vogue Front Cover

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

The Marketing Society Annual Conference 2024: Tessa Clarke

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

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