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The Fellows Fundamentals: Assessing Brand Performance

Brand Equity

By Tim Ambler

The Fellows Fundamentals: Tim Ambler
As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

The Fellows Fundamentals: Optimising a Brand Portfolio

By Ruth Saunders

The Fellows Fundamentals: Optimising a Brand Portfolio
As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

The Fellows Fundamentals Daryl Fielding
As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Case studies

The Marketing Society GCC Awards 2025 Winner: Brand Evolution

The Marketing Society GCC Awards 2025 Winner: Brand Evolution
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Evolution Winners Mashreq

The Marketing Society GCC Awards 2025 Winner: Brand Communication

The Marketing Society GCC Awards 2025 Winner: Brand Communication
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Communication Winners Pampers: Joy has come early

Behind the Scenes: Marketing for Positive Change

What the judges thought

By Rachel Letham

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Podcasts

Think Equal - Leanne Foy meets Khalid Ismail

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-khalid-ismail 40.903836733333335 2024-10-02T07:59:00.000Z
Podcast

The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep132-wellness-with-guest-rebecca-hirst 32.12155763333333 2024-10-01T06:00:00.000Z

In My Humble Opinion....nobody ever got fired for buying the safest brands.

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing... In my humble opinion podcast The Marketing Society Publicis Groupe UK https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-nobody-ever-got-fired-for-buying-the-safest-brands 40.619102033333334 2024-09-30T09:00:00.000Z

Videos

Highlight: UAE Conference 2022 | Changemakers: Ignite

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Marketing on the front line of war: a story of resilience, courage, igniting change and coming together under the most difficult of circumstances.

Marketing On the Frontline | Olena Martynova