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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Attention Wanted: Shit marketing only

Said no one. Ever.

By Erris de Stacpoole

Group pic from 'Beyond the Title' member experience
Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Published on: 21 July 2026

Gen Z Doesn't Want Your Brand Story. They Want the Truth.

By David Ketchum

Speaker Megan Ho addressing the members at the Coffee & Conversation: Understanding and Reaching Gen Z intimate session
Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

Published on: 21 July 2026

When Maz speaks you listen. When Maz gives instructions you act

By Tim Castle

Maz Farrelly holding a mic in her session
Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

Published on: 21 July 2026

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Case studies

The Marketing Society Global Awards 2026: Marketing for Positive Change

Channel 4 The Marketing Society Global Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Marketing for Positive Change Winners - FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it by Channel 4, OMD Media Blink Productions 4Creative, 4Studio, 4Skills, 4Schools & Thornhill Community Academy

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Holistic Growth Story

Lebara The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Holistic Growth Story Winners - The Smarter Growth Story by Lebara Mobile, Effective Collective, Double W, Squadron Media, & The Specialist Works

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Growth through Innovation & Technology

easyJet The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Growth through Innovation & Technology - Supported by Marketing Lounge Partnership - Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG

Published on: 9 June 2026

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Podcasts

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z
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Videos

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

The Marketing Society Annual Conference 2024: Patrick, Natasha and Seema

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

How to metamorphosise your market. The sparkling story of Chapel Down.

The Marketing Society Annual Conference 2024: Andrew Carter

How to metamorphosise your market. The sparkling story of Chapel Down.

How to metamorphosise your market. The sparkling story of Chapel Down.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

The Marketing Society Annual Conference 2024: Andrew McGuinness

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

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