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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Learn Like a Lobster with The Marketing Society

By Helen Tupper

Helena Verellen and Helen Tupper
The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

Published on: 25 February 2026

The brand-performance divide is a leadership problem, here’s how to fix it

By Alicia Coghlan

Analyzing data in a modern office
In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

Published on: 25 February 2026

China Brand (R)Evolution: Why Global Success Now Requires a Local Soul

A review

By Biswaroop Chatterjee

Siew Ting Foo at The Marketing Society Singapore Event
The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.

Published on: 25 February 2026

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Case studies

The Marketing Society GCC Awards 2025 Winner: Brand Evolution

The Marketing Society GCC Awards 2025 Winner: Brand Evolution
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Evolution Winners Mashreq

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Brand Communication

The Marketing Society GCC Awards 2025 Winner: Brand Communication
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Communication Winners Pampers: Joy has come early

Published on: 26 June 2025

Behind the Scenes: Marketing for Positive Change

What the judges thought

By Rachel Letham

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

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Podcasts

The Whole Marketer Ep133 - Strategy with guest Alice Benham

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep133-strategy-with-guest-alice-benham 38.73880903333333 2024-10-08T06:00:00.000Z
Podcast

Think Equal - Leanne Foy meets Khalid Ismail

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-khalid-ismail 40.903836733333335 2024-10-02T07:59:00.000Z
Podcast

The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep132-wellness-with-guest-rebecca-hirst 32.12155763333333 2024-10-01T06:00:00.000Z
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Videos

Amplify Marketing Festival 2024 Highlights

Amplify Marketing Festival 2024 Highlights

Star Awards 2024 Highlights

Star Awards 2024 Highlights

The Digital Day UAE 2024

Detailed Sessions
Digital Day Credit Multitude FZE
6 videos from our The Digital Day event in Dubai for 2024.

The Digital Day UAE 2024

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