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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The CEO Conversation with Michelle Mitchell

By Rachel Letham

Michelle Mitchell and Sophie Devonshire
Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.

Published on: 28 May 2026

Why Marketing’s Future Belongs to the Clear, Connected and Human

By Samit Mehrotra

Panel discussion pic from the Conference
The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

Published on: 26 May 2026

Modern CMOs are Trapped

By David Ko

Group photo from the Navigate: Now & Next 2026 Hong Kong conference at Meta
The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

Published on: 26 May 2026

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Case studies

The Marketing Society Global Awards 2026: Brand Transformation

British Army The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Transformation Winners You Belong Here by Capita by The British Army & Droga5 London

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Experience Creation

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Communication - Scale

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Scale supported by Thinkbox Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

Published on: 9 June 2026

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Podcasts

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z
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Videos

How to metamorphosise your market. The sparkling story of Chapel Down.

The Marketing Society Annual Conference 2024: Andrew Carter

How to metamorphosise your market. The sparkling story of Chapel Down.

How to metamorphosise your market. The sparkling story of Chapel Down.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

The Marketing Society Annual Conference 2024: Andrew McGuinness

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Inclusion for All. And the Vogue Front Cover

The Marketing Society Annual Conference 2024: Sinéad and Nishma

Inclusion for All. And the Vogue Front Cover

Inclusion for All. And the Vogue Front Cover

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