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Latest Think Pieces

The end of hype-driven shopping

Written by Canvas8

People browsing
South Korean consumers, fed up of data breaches and fake reviews are demanding tangible "proof" before trusting hyped products, pushing brands to build verification and authenticity directly into the shopping experience.

Member Interview with Erris de Stacpoole

Erris de Stacpoole
Member Interview with Erris de Stacpoole, Public Relations Communications Specialist, Accenture Song 

Attention Wanted: Shit marketing only

Said no one. Ever.

By Erris de Stacpoole

Group pic from 'Beyond the Title' member experience
Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Case studies

The Marketing Society Global Awards 2026: Marketing for Positive Change

Channel 4 The Marketing Society Global Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Marketing for Positive Change Winners - FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it by Channel 4, OMD Media Blink Productions 4Creative, 4Studio, 4Skills, 4Schools & Thornhill Community Academy

The Marketing Society Global Awards 2026: Holistic Growth Story

Lebara The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Holistic Growth Story Winners - The Smarter Growth Story by Lebara Mobile, Effective Collective, Double W, Squadron Media, & The Specialist Works

The Marketing Society Global Awards 2026: Growth through Innovation & Technology

easyJet The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Growth through Innovation & Technology - Supported by Marketing Lounge Partnership - Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG

Podcasts

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z

Videos

Our 2024 conference will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas

The 2024 Global Conference: Changemakers Impact

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

How to metamorphosise your market. The sparkling story of Chapel Down.

How to metamorphosise your market. The sparkling story of Chapel Down.