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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Pexels Credit Photo by Google DeepMind

The impact of stress on creativity…and vice versa

By Mark Simmonds

Stress is bad for creativity but creativity is good for stress so what can we do to turn off the ‘bad stress’ and let creativity flourish? Plenty says Mark Simmonds.

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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Changemakers Impact Conference | Review | Scotland

By Carol Hu

Carol Hu, Marketing Manager at Rationale shares her insights and memorable moments from the Scotland Changemakers Conference.

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Case studies

2022 TMS Awards Winner, Dove

Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

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2022 TMS Awards Winner, Metro Bank

When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

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2022 TMS Awards Winner, The Ozone Project

The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

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Podcasts

The Ocean Begins in your Home, with Adam Parker, Re-Founder and…

Podcast

Every other breath you take comes from the ocean …

How much thought do you give to the products you use to clean your home? We recently took a metaphorical...

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The Whole Marketer Ep129 - Grief with guest Lucy Hudson

Podcast

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be...

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Think Equal - Leanne Foy meets Laura Naylor

Podcast

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker.

What is it about public speaking that so many...

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Videos

Web 3.0 is coming. How brands can use it to create award winning…

In this session, Mark will share a five-step playbook that shows how to leverage this unique moment in time.

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A Global Conversation: Top Talent Tactics

Right now, there is a battle for talent – a fierce competition to attract the right talent with not only the skills for the role, but who fits the company cu

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Awards Showcase 2022

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

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