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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Marketers need to build brand trust to deliver growth

Trust or bust from Marketreach

Marketreach for The Marketing Society
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

Published on: 21 March 2025

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Published on: 20 March 2025

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Published on: 20 March 2025

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Case studies

2022 TMS Awards Winner, Childline

Nobody Is Normal: How going deeper with data unlocked insight and innovation

Source: Childline Awards Entry
The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

Published on: 4 July 2022

2022 TMS Awards Winner, Cadbury Caramilk

Who knew loudmouth Australians could sell so much chocolate? We did.

Source: Cadbury Awards Entry
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

Published on: 4 July 2022

2022 Awards Winner, Mars Petcare: Sheba

Sheba Hope Reef

Source: Sheba Awards Entry
To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

Published on: 4 July 2022

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Podcasts

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z
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Videos

Singapore Monthly Circle: Digital Commerce

Source: Pexels, Credit: Karolina Grabowska

We heard from a panel of marketing leaders and digital commerce insiders aimed at helping marketers identify the priorities that will accelerate their digita

Singapore Monthly Circle: Digital Commerce

The Monthly Circle: The Metaverse Part 2

Source: Unsplash, Credit: Mediamodifier

In the space of a few short months there has been an explosion of brands entering the metaverse: It's clear that the metaverse is more than just a passing fa

The Monthly Circle: The Metaverse Part 2

A Global Conversation: Brief Better in 2022

Source: Unsplash, Credit: Felipe Furtado

Discover how to master the art of a good brief.

A Global Conversation: Brief Better in 2022

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