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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

A sustainable future for Marketing

By Richard Bleasdale

The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

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Sustainability: It's time to accelerate action

Salterbaxter give us key takeaways on sustainability from (UNGA) and Climate Week NYC in their latest report.

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Member Interview with Jessica Binns

Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

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Case studies

2022 TMS Awards Winner, Tesco Christmas 2021

Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

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2022 TMS Awards Winner, EY-Parthenon

The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

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2022 TMS Awards Winner, TFL

As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

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Podcasts

Toxic Free Circularity and How Degrowth Equals Greater Profits,…

Podcast

Degrowth equals greater profits – and big disruptions are coming…

In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and...

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The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Podcast

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience...

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Episode 3: The power of entrepreneurial thinking for brands:…

Podcast

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

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