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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Interview with Jamie McCall

CMO, Barbour

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has that shaped your approach at...

Everyone's Automating. Almost Nobody's Growing.

By Tina Chu

This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

A Different Question: Rethinking Trust For A New Era

By Michael Bayler

Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

Case studies

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Interview with Jamie McCall

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has that shaped your approach at...

Everyone's Automating. Almost Nobody's Growing.

A Different Question: Rethinking Trust For A New Era

Case studies

Behind the Scenes: Creative Strategy

Behind the Scenes: Brand Communication (Medium)

Behind the Scenes: Grand Prix 2024

Podcasts

The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst

In My Humble Opinion....nobody ever got fired for buying the safest brands.

A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.

Videos

Star Awards 2024 Highlights

Star Awards 2024 Highlights

The Digital Day UAE 2024

The Digital Day UAE 2024

The Digital Day England 2024

The Digital Day England 2024