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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growing with longtime fans

Written by Canvas8

BTS
BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

Published on: 17 February 2026

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

YanYi Chee
Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Published on: 17 February 2026

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

AI generated image
Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Published on: 17 February 2026

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Case studies

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Creative Strategy winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Brand Communication winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Published on: 18 December 2024

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Grand Prix winner from The Marketing Society Global Awards 2024
Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Published on: 18 December 2024

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Podcasts

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z
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Videos

The Marketing Society Global Conference 2021 | Changemakers Unite

Conference 2021

Be awed. Be electrified. 
Be part of the Changemakers experience.

The Marketing Society Global Conference 2021 | Changemakers Unite

Audience with Sara Tate

Audience with Sara Tate

Our Audience With An Author series will feature published authors from our community, and together we'll explore the insights from their books.

Audience with Sara Tate

The Marketing Society Annual Conference 2022 | Changemakers Ignite

Conference 2022

In a time when the world is constantly changing, it is more important than ever for marketers to dare to make a difference and lead the change in both busine

The Marketing Society Annual Conference 2022 | Changemakers Ignite

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