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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Philip Chau

Member Interview with Philip Chau, Regional Director, Marketing Performance & Operations, Asia.

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Source Pixabay Credit Peggy und Marco Lachmann-Anke

What is going on with Britain’s heartland

Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

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One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

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Case studies

Rebranding a business to one new name

By Ruth Saunders

Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

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Marketing Transformation 2021

By Accenture

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

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2021 TMS Awards commended, Toyota

For the most important launch in Toyota’s history, we ‘flipped’ everything.

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Podcasts

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Podcast

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

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Marketing magic with creative & media optimisation

Podcast

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

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The Whole Marketer Ep122 - Representation with guest Nishma Patel…

Podcast

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

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