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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Finding focus - turning sustainability investment into brand…

By Ruby Gurdon

Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

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Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

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The Changemakers Impact Conference | Review | Scotland

By Rohan Lightfoot

Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

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Case studies

2022 TMS Awards winner, TUI

Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

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Leading The Personalisation Conversation

MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion.

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Rebranding a business to one new name

By Ruth Saunders

Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

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Podcasts

The Whole Marketer Ep127 - Burnout with guest Molly Innes

Podcast

Episode #127. The Burnout Miniseries ep4 – we’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other...

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Ocean Literacy - Collective Action for Healthy Oceans and a…

Podcast

The need to reconnect to water and rebrand the ‘Big Blue’…

World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyz...

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The Whole Marketer Ep126 - Burnout with guest Rowan Morrison

Podcast

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that...

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Videos

Brave Get Together Roundtable with Pizza Hut

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Leading Global Teams Virtually

In this session, we explored how Covid-19 has changed the way of working.

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Under the Spotlight with Sir Geoff Palmer

Sir Geoff has been featured on many news programmes discussing the street names and statues dedicated to historic characters involved with the slave trade.

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