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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

David Haigh Fellow of The Marketing Society

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

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Patrick Barwise Fellow of The Marketing Society

Managing Disagreement Within Your Team

By Patrick Barwise

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

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Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy…

We caught up with Chief Growth Officer at Ogilvy UK, Laura Vipond, as Ogilvy return as head sponsors of Amplify 2024.

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Case studies

2021 TMS Awards commended, Macmillan Cancer Support

It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

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2021 TMS Awards commended, Direct Line Group

This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

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2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

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Podcasts

The Whole Marketer Ep121 - Psychological Biases with guest…

Podcast

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

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Balancing the basics & transformation in data driven…

Podcast

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

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Switching from radio to digital through favourite content

Podcast

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

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Videos

The Uplifters Series: Business Recoded

Most businesses are just not fit for the future. And that was before Covid-19.

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Connecting Corporate and Personal Branding

Today, we live in a world where word of mouth wins. 92% of consumers say they trust recommendations from people over brands.

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Inspiring Minds: Digital Transformation

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

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