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Latest Think Pieces

Dispatch from Davos:Why Davos matters more to CMOs than ever

By John Rudaizky

Diverse business professionals in circular discussion at EY Davos meeting, seated around table in modern setting
After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

The Curator’s Edge: Why ‘Active Pulse’ Leadership can support growth and a future-ready culture

By Christophe Castagnera

Collaborative meeting in a modern office
This think piece looks at how `Active Pulse' leadership is replacing the traditional top-down model with a curator-style approach where leaders stay close to the craft, amplify specialist talent and read market signals to drive creative excellence.

Member Interview with Jen Jones

Jen Jones
Member Interview with Jen Jones, Founder, Craft Media London

Case studies

Behind the Scenes: Business to Business (Small and Medium)

What the judges thought...

By Rachel Letham

Business to Business Small to Medium: The Marketing Society Awards Roland DG
Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

What the judges thought...

By Rachel Letham

Campaign of the Year 2023 The Marketing Society Awards The AA
Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

The Marketing Transformation Report 2024

In partnership with Accenture Song

Marketing Transformation Report 2024
The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Podcasts

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

https://podcasts.marketingsociety.com/episode/sustainable-leadership-is-a-mindset-and-leaders-can-be-found-all-across-the-organisation-with-karen-hamilton-former-global-vp-sustainability-unilever 43.287074833333335 2024-09-12T06:30:00.000Z

Think Equal - Leanne Foy meets Reema Al Shammasi

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-reema-al-shammasi 19.4137687 2024-09-03T08:48:00.000Z

Videos

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights

Highlight: UAE Conference 2022 | Changemakers: Ignite