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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

AI Beyond Efficiency

Unlocking Growth, Creativity, and Cultural Impact for Brands

By Lars Maehler

Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.

The Changemakers Conference 2025 Singapore

The Human Advantage: What AI Can’t Replicate

By Peter Dixon

Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.

It's time to put human connection right at the heart of marketing

The Changemakers Conference 2025 London and Singapore

By Michael Pring

A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.

Case studies

Behind the Scenes: Business to Business (Small and Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

The Marketing Transformation Report 2024

In partnership with Accenture Song

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Podcasts

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

https://podcasts.marketingsociety.com/episode/sustainable-leadership-is-a-mindset-and-leaders-can-be-found-all-across-the-organisation-with-karen-hamilton-former-global-vp-sustainability-unilever 43.287074833333335 2024-09-12T06:30:00.000Z

Videos

Discover how to master the art of a good brief.

A Global Conversation: Brief Better in 2022

The Covid-19 pandemic has challenged the rules of marketing.

The New World of Marketing

In this session, Mark will share a five-step playbook that shows how to leverage this unique moment in time.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

AI Beyond Efficiency

The Changemakers Conference 2025 Singapore

It's time to put human connection right at the heart of marketing

Case studies

Behind the Scenes: Business to Business (Small and Medium)

Behind the Scenes: Campaign of the Year 2023

The Marketing Transformation Report 2024

Podcasts

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

Videos

A Global Conversation: Brief Better in 2022

A Global Conversation: Brief Better in 2022

The New World of Marketing

The New World of Marketing

Web 3.0 is coming. How brands can use it to create award winning work.

Web 3.0 is coming. How brands can use it to create award winning work.