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Latest Think Pieces

Seeing Is Believing

The Courage to Build, Experiment and Be Seen

By Jessica Schroeder

Marketing leader developing ideas on a glass wall in a modern Dubai office, reflecting ambition, experimentation and visible impact.
What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?

Leadership insights: Why purpose changes the way organisations lead

Lessons from a recent CEO Conversation

By Billie Wilson

Collaborative Meeting Around a Paper-Covered Table
A recent CEO Conversation event held under the Chatham House rule revealed important leadership lessons which can be applied to any organisation in any sector. Integrated Media Lead, Procter and Gamble’s Billie Wilson shares her thoughts.

Member Interview with Laurenz Koehler

Laurenz Koehler
Member Interview with Laurenz Koehler, Managing Partner Duxton Consulting Group.

Case studies

The Marketing Society Global Awards 2026: Brand Experience Creation

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

The Marketing Society Global Awards 2026: Brand Communication - Scale

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Scale supported by Thinkbox Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

The Marketing Society Global Awards 2026: Brand Communication - Agility

Rangemaster The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Agility supported by Thinkbox Winners -Part of the Family Since 1830 by AGA Rangemaster, Mr. President and The Specialist Works

Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z

Videos

Your biggest competitor doesn’t exist yet. But don’t panic.

Your biggest competitor doesn’t exist yet. But don’t panic.

Bouncing soles - Joy as the ultimate act of resistance

Bouncing soles - Joy as the ultimate act of resistance

St. Andrew’s Day Dinner 2024 Highlights