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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member interview with Jane Margetts

Member Interview with Jane Margetts, Marketing Director, Restore Information Management

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Member interview with Paul Viviers

Member Interview with Paul Viviers, Lead Evangelist and Head of Sales and Marketing

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PopPulse: The Crisis Hangover

Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

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Case studies

Marketing Transformation 2021

By Accenture

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

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2021 TMS Awards commended, Toyota

For the most important launch in Toyota’s history, we ‘flipped’ everything.

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2021 TMS Awards commended, Macmillan Cancer Support

It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

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Podcasts

UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport

Podcast

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and...

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The Whole Marketer Ep125 - Burnout with guest Alan Trice

Podcast

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

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CPG Marketing & Retail Media

Podcast

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

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Videos

How We Pay: The Impact of Covid-19 On Consumer Attitudes to…

In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

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How To Live And Breathe Your Brand Purpose As A Leader

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Creativity during COVID-19 with Channel 4's Jon Snow

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs an

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