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Latest Think Pieces

Member Interview with Amal Harb

Image Created by The Marketing Society
Member Interview with Amal Harb, Marketing Advisor

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Member Interview with Oliver Budgen

Image created by The Marketing Society
Member Interview with Oliver Budgen, Founder & CEO, Bud

Case studies

2022 TMS Awards Winner, Dove

Taking on Taking Selfies.

Source: Dove Awards Case Study
Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

2022 TMS Awards Winner, Metro Bank

Getting lockdown start-ups, up and running

Source: Unsplash, Credit: Paul Fiedler
When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

2022 TMS Awards Winner, The Ozone Project

Powering the Premium Web

Source: The Ozone Project Awards entry
The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

Podcasts

Think Equal - Leanne Foy meets Alina Waite

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-alina-waite 29.581061216666665 2024-08-09T05:15:00.000Z

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Videos

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022

Life provides a unique opportunity to do great things and help make the world a better place.

LOVEWORK: Book Launch

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers