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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Chris Cochrane

Chris Cochane
Member Interview with Chris Cochrane, Co-Founder and Chief Strategy Officer, Plug Media

Published on: 2 March 2026

Member Interview with Ghassan Kassabji

Ghassan Kassabji
Member Interview with Ghassan Kassabji, CEO, Impact BBDO

Published on: 2 March 2026

Culture is no longer a marketing input. It is the Operating System for Growth

By Nicola Graham

collage of brand
With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

Published on: 26 February 2026

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Case studies

The 39th Marketing Society Awards Case Studies

By Rachel Letham

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 4 July 2024

Driving Digital: Smart's E-Commerce Revolution

How AI and Data Transformed Car Buying

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Published on: 3 July 2024

Banking on AI: BBVA's Digital Revolution

Harnessing GenAI to Transform Customer Experiences and Drive Growth

Accenture Song BBVA Partner of The Marketing Society
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

Published on: 3 July 2024

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Podcasts

Think Equal - Leanne Foy meets Reema Al Shammasi

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-reema-al-shammasi 19.4137687 2024-09-03T08:48:00.000Z
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Videos

The Ogilvy Lecture 2023

By Frank Cottrell-Boyce
AMPLIFY

The Ogilvy Lecture 2023

2023 Star Awards Highlights

2023 Star Awards Highlights

The Digital Day England 2023

Credit: Bright Sign

Digital Day was a full day to immerse yourself in all things digital where we heard from top tech experts about the latest trends, programmes and platforms,

The Digital Day England 2023

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