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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Rasha Rteil

By Rasha Rteil

Member Interview with Rasha Rteil, Independent Marketing Growth Advisor

From AI Tools to Marketing Operating Systems

How brands can move from experimentation to real business impact

By Hadi Lotfi

Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.

Brand systems weren’t built for today’s business operating models

By Rob Wilson

Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.

Case studies

The Marketing Society Global Awards 2026: Brand Experience Creation

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

The Marketing Society Global Awards 2026: Brand Communication - Scale

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Scale supported by Thinkbox Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

The Marketing Society Global Awards 2026: Brand Communication - Agility

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Agility supported by Thinkbox Winners -Part of the Family Since 1830 by AGA Rangemaster, Mr. President and The Specialist Works

Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z

Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do...

https://podcasts.marketingsociety.com/episode/purpose-driven-digital-optimising-your-web-presence-with-sepas-seraj-founder-pixeled-eggs 32.8842449 2024-08-01T06:42:00.000Z