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Latest Think Pieces

Fellows Interview with Claire Prentice

Claire Prentice
Fellows Interview with Claire Prentice, Joint Head of Marketing and Brand, Scottish Government

What is Search?

By Wilson Ng

Wilson Ng at The AI Toolkit event in Hong Kong with The Marketing Society
Google's Wilson Ng explores how AI is transforming search behaviour and results, and offers three key strategies for marketers to adapt their SEO and content approaches to succeed in this new era of AI-powered search engines.

Vision 2025: Warburtons and giffgaff on TVs Enduring Power

The Insights

By Rachel Letham

Sophie Devonshire and Sarah Graham, Advertising, Media & Brand Lead at Warburtons at Vision 2025

The television advertising landscape has changed dramatically, yet some fundamentals remain constant. In a candid discussion as part of Thinkbox’s Vision 2025...

Case studies

The 39th Marketing Society Awards Case Studies

By Rachel Letham

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Driving Digital: Smart's E-Commerce Revolution

How AI and Data Transformed Car Buying

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Banking on AI: BBVA's Digital Revolution

Harnessing GenAI to Transform Customer Experiences and Drive Growth

Accenture Song BBVA Partner of The Marketing Society
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

Podcasts

Think Equal - Leanne Foy meets Alina Waite

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-alina-waite 29.581061216666665 2024-08-09T05:15:00.000Z

Videos

In this session, Mark will share a five-step playbook that shows how to leverage this unique moment in time.

Web 3.0 is coming. How brands can use it to create award winning work.

Right now, there is a battle for talent – a fierce competition to attract the right talent with not only the skills for the role, but who fits the company cu

A Global Conversation: Top Talent Tactics

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022