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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Provocations about AI and Brand Building

By Matt Boffey

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness, while marketers must navigate the personalisation paradox

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Member Interview with Andrew Garrihy

Member Interview with Andrew Garrihy, CEO & Founder of The CMO Coach

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Member Interview with Gus Wick

Member Interview with Gus Wick, Business Director ASEAN

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Case studies

2021 TMS Awards winner, McDonald's

It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

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2021 TMS Awards winner, Birds Eye

In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

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2021 TMS Awards commended, Refuge

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

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Podcasts

The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Podcast

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.

Gaining buy-in is a critical skill for...

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Unpacking the Action - Intention Gap with Sandy Skees, Purpose…

Podcast

“Be the voice of the consumer who wants to do more.”

ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We...

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AI & Content Creation for All Marketers

Podcast

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

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Videos

Inspiring Minds: Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

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Trendspotting with MadeBrave

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story.

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Catalysing Growth in a Changing World

Hear from great marketers and leaders who are driving their businesses into the future, tackling a changing and uncertain world with creativity and innovatio

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