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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Member Interview with Haris Munif

Member Interview with Marketing Haris Munif, Head of Marketing - Asia, Middle East and Africa, HMD

Case studies

MARKETING TRANSFORMATION 2023

In partnership with Accenture Song

The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

The 38th Marketing Society Award Winning Case Studies

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

The annual B2B marketing effectiveness barometer

By The Marketing Practice

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z

Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do...

https://podcasts.marketingsociety.com/episode/purpose-driven-digital-optimising-your-web-presence-with-sepas-seraj-founder-pixeled-eggs 32.8842449 2024-08-01T06:42:00.000Z

Videos

In the space of a few short months there has been an explosion of brands entering the metaverse: It's clear that the metaverse is more than just a passing fa