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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

If AI’s the baseline, what's your differentiator?

By Emma Gordon

group of people in an office discussing marketing

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum...

Published on: 26 February 2026

Learn Like a Lobster with The Marketing Society

By Helen Tupper

Helena Verellen and Helen Tupper
The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

Published on: 25 February 2026

The brand-performance divide is a leadership problem, here’s how to fix it

By Alicia Coghlan

Analyzing data in a modern office
In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

Published on: 25 February 2026

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Case studies

MARKETING TRANSFORMATION 2023

In partnership with Accenture Song

Transformation Report 2023
The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Published on: 9 October 2023

The 38th Marketing Society Award Winning Case Studies

London Awards The Marketing Society
Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 27 June 2023

The annual B2B marketing effectiveness barometer

By The Marketing Practice

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Published on: 10 February 2023

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Podcasts

Think Equal - Leanne Foy meets Alina Waite

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-alina-waite 29.581061216666665 2024-08-09T05:15:00.000Z

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z
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Videos

Prestige & Power: Nation Branding at the Crossroads

Source: Canva

How can marketers channel the enthusiasm of 'citizen-customers'? Fend off bot-triggered publics?

Prestige & Power: Nation Branding at the Crossroads

The Marketing Society Global Conference 2021 | Changemakers Unite

Conference 2021

Be awed. Be electrified. 
Be part of the Changemakers experience.

The Marketing Society Global Conference 2021 | Changemakers Unite

Audience with Sara Tate

Audience with Sara Tate

Our Audience With An Author series will feature published authors from our community, and together we'll explore the insights from their books.

Audience with Sara Tate

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