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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Ritchie Mehta

Richie Mehta
Fellows Interview with Ritchie Mehta, Founder, School of Marketing

Published on: 25 November 2025

Unlocking Silos to Maximise your Media Effectiveness in 2026

By Marc Zander

People gathered around a table talking marketing
Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.

Published on: 25 November 2025

He’s on TikTok 7 hours a day, so we hired him for our social content strategy

By Lex Bradshaw-Zanger

man looking at phone
Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.

Published on: 25 November 2025

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Case studies

MARKETING TRANSFORMATION 2023

In partnership with Accenture Song

Transformation Report 2023
The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Published on: 9 October 2023

The 38th Marketing Society Award Winning Case Studies

London Awards The Marketing Society
Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 27 June 2023

The annual B2B marketing effectiveness barometer

By The Marketing Practice

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Published on: 10 February 2023

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Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z
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Videos

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Source: Unsplash, Credit: Richard Horvath

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Jon Levy

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Brave Get Together Roundtable with Pizza Hut

Source: Pexels, Credit: Khaled Hossain

Brave Get Together Roundtable with Pizza Hut

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