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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Andy Powell

Member Interview with Andy Powell, Co-Founder & CEO, Conscious Media FZ-L.L.C

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Impact is our output

Digitas UK host an event where you can walk away with insights, strategies, and connections that will elevate your impact in this ever-evolving digital landscape

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Member interview with Jessie Paul

Member Interview with Jessie Paul, CEO & Founder, Paul Writer

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Case studies

2021 TMS Awards commended, Direct Line Group

This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

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2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

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2021 TMS Awards commended, Tesco

Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

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Podcasts

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Podcast

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

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The Role of Behavioural Science in Nudging towards Behaviour…

Podcast

We’re only consciously aware of 0.0004% of everything around us at once…read that again!

Fake news, real news, social media, pickup artists. With all the...

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UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and…

Podcast

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Today's guest is Anneliese Mesilati, Head of Brand...

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Videos

Leadership In Uncertain Times: Deliver

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

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Customer Journey Is More Than Just a Journey

Explore the experiences, challenges and changes in the customer journey post COVID-19.

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Source: Unsplash, Credit: Johannes Plenio

Inspiring Minds: Why Great Innovation Needs Great Marketing

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

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