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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Gus Wick

Member Interview with Gus Wick, Business Director ASEAN

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Beyond bias - tapping AI’s potential for accelerating Asian…

By Gus Wick

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

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Member Interview with Felita Figueredo

Member Interview with Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA

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Case studies

2021 TMS Awards commended, Counter Terrorism Policing

This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

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2021 TMS Awards winner, RNIB

RNIB has an ambitious goal, to make the world see sight loss differently.

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2021 TMS Awards commended, Oatly

How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

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Podcasts

Unofficial Partner - Cause and Effect: Sponsorship's…

Podcast

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

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Taking TV insights into data-driven marketing

Podcast

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

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Distilling the future of marketing with Diageo insights

Podcast

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

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Videos

A Global Conversation | The Fight Against Climate Change – Cop26…

We all know that going green is good for the world, but what are the implications for business?

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A Global Conversation: Success in The Age of Customer Experience

Discover how to outperform your competitors in the demanding age of customer experience.

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Why Marketers Are Essential

Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

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