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Latest Think Pieces

Navigate: Now & Next - Shaping what matters

Where the sharpest marketing minds in Hong Kong landed on what actually drives growth when the noise of AI, data, and digital transformation is stripped away.

By Wendy Choy

A panel discussion in the Navigate: Now & Next 2026 HK session
A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

The Gap Is Not Capability. It is Architecture

AI is not exposing a capability gap in marketing organisations. It is exposing an architecture gap.

By Susan Tucker

Navigate: Now & Next Singapore Panel discussion
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it

Member Interview with Madelina Cretu

Madelina Cretu
Member Interview with Madelina Cretu, Marketing Director, Ex Alcatel-Lucent

Case studies

The Marketing Society Global Awards 2025: Best Brand Marketing Team (Highly Commended)

A Team of Mischief Makers Paddy Power
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Highly Commended was A Team of Mischief Makers from Paddy Power

The Marketing Society Global Awards 2025: Brand Best Content and Experience Creation (Highly Commended)

Sheba Cat advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation Highly Commended was Gravy Race

The Marketing Society Global Awards 2025: Brand Transformation (Highly Commended)

Nationwide London Underground Advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation Highly Commended was Finding our Inner Banker. Transforming a 141-year-old institution

Podcasts

The Whole Marketer Ep129 - Grief with guest Lucy Hudson

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep129-grief-with-guest-lucy-hudson 50.1686868 2024-07-02T06:00:00.000Z

Think Equal - Leanne Foy meets Laura Naylor

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker.

What is it about public speaking that so many...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-laura-naylor 34.50862585 2024-06-27T08:30:00.000Z

Videos

In this Accelerate Learning Lab, Sam Reid from Loops provided an engaging demonstration using various AI tools, including Claude, ChatGPT, Runway, Gemma, and

Accelerate Learning Lab | How to 10x yourself with AI

Our 2023 conference featured a cast of extraordinary changemakers who have each illuminated their own pathways to positive change, hope and progress and will

The 2023 Global Conference: Changemakers Illuminate

Marketers are creative visionaries who see the world differently.

Creativity Will Save Our Planet