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Latest Think Pieces

Breaking the ‘Sea of Sameness’: Why Marketers Must Rethink Media Mix, Measurement and Trust

By Jacqui Lim

Uncomfortable Conversation The Marketing Society Sinagpore
Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.

The Leadership Questions Marketing Leaders Are Asking in 2026

By Stacey Telford-Grimmer

Professional meeting in a modern office
Insights into The Marketing Society's 2026 Global Leadership Mentoring Programme which focuses on influence, navigating transitions, leadership presence, and strengthening marketing's strategic voice within organisations.

Dispatches from Anthropy 2026: Part Three

By Rachel Letham

Panel conversation at Anthropy 2026
The Marketing Society's Rachel Letham reports back on the final day at Anthropy 2026 and offers key insights from The Impact of AI on Employment and the Value of Being Human in the Workplace session.

Case studies

The Marketing Society Global Awards 2025: Best Brand Marketing Team (Highly Commended)

A Team of Mischief Makers Paddy Power
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Highly Commended was A Team of Mischief Makers from Paddy Power

The Marketing Society Global Awards 2025: Brand Best Content and Experience Creation (Highly Commended)

Sheba Cat advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation Highly Commended was Gravy Race

The Marketing Society Global Awards 2025: Brand Transformation (Highly Commended)

Nationwide London Underground Advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation Highly Commended was Finding our Inner Banker. Transforming a 141-year-old institution

Podcasts

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z

Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail-...

https://podcasts.marketingsociety.com/episode/episode-4-the-power-of-entrepreneurial-thinking-for-brands-pip-nut 19.8905034 2024-07-26T08:30:00.000Z

Videos

The Ogilvy Lecture 2023

2023 Star Awards Highlights

Digital Day was a full day to immerse yourself in all things digital where we heard from top tech experts about the latest trends, programmes and platforms,

The Digital Day England 2023