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Latest Think Pieces

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Member Interview with Shauna Mahoney

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Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

Case studies

2022 TMS Awards Winner, TFL

How TfL went from the poster child of COVID spreading to the heart of London’s recovery

TFL Awards entry
As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

2022 TMS Awards winner, TUI

TUI Marketing Team 2020-21 - From Surviving to Thriving

Source: TUI Awards entry
Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

Leading The Personalisation Conversation

In partnership with Meta

Personalisation
MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

Videos

In this session, we explored how Covid-19 has changed the way of working.

Leading Global Teams Virtually

Sir Geoff has been featured on many news programmes discussing the street names and statues dedicated to historic characters involved with the slave trade.

Under the Spotlight with Sir Geoff Palmer

In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

How We Pay: The Impact of Covid-19 On Consumer Attitudes to Digital Payments