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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Lara Mansour

Member Interview with Lara Mansour, Vice President, Brand, ADNOC Group

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Impact Lens: What Shaped our thinking

As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

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Member Interview with Doruk Alptekin

Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

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Case studies

2021 TMS Awards winner, Transport for London

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

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2021 TMS Awards commended, Graham's The Family Dairy

We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

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2021 TMS Awards winner, McDonald's

It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

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Podcasts

Episode 2: The power of entrepreneurial thinking for brands:…

Podcast

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

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Proving the return on marketing investment

Podcast

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

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The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Podcast

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

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