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Latest Think Pieces

Member Interview with Josephine Soei

Image created by The Marketing Society
Member Interview with Josephine Soei, Head of Marketing and Communications, Deichmann

Agility in Uncertainty: Strategic responses to the evolving trade landscape

By Ines Lam

Connections & Conversations From Macro to Market - Asia’s Economic Trends
Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.

Member Interview with Steve Johnstone

Image created by The Marketing Society
Member Interview with Steve Johnstone, Creative Director and Co-Founder, Alliance Creative

Case studies

Marketing Transformation 2022

In partnership with Accenture Song

Transformation report
We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

2022 TMS Awards Commended, Tricor Group

Tricor
The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Ignite: Growth Conversations

In partnership with Kantar

By Kantar

Kantar
Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations. 

Podcasts

Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail-...

https://podcasts.marketingsociety.com/episode/episode-4-the-power-of-entrepreneurial-thinking-for-brands-pip-nut 19.8905034 2024-07-26T08:30:00.000Z

Videos

In this session, we explored how Covid-19 has changed the way of working.

Leading Global Teams Virtually

Sir Geoff has been featured on many news programmes discussing the street names and statues dedicated to historic characters involved with the slave trade.

Under the Spotlight with Sir Geoff Palmer

In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

How We Pay: The Impact of Covid-19 On Consumer Attitudes to Digital Payments