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Latest Think Pieces

Sharing Mark Ritson's Mini MBA Programmes

MBA-level courses grounded in real commercial decision-making

Mark Ritson Mini MBA

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team...

The Insight Function's Moment: How AI Is Unlocking What Great Insight Can Really Do

By Matt Addison

Man standing in office above London street
Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.

The Cannes Review 2026 - The Pre-review

By Julian Boulding

The Croisette in Cannes taken over by Cannes LIONS events
Julian Boulding's interim Cannes Review asks whether our industry's rush for scale has cost us what matters most. His verdict from the Croisette: Relationship Capital is the new competitive advantage.

Case studies

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure check
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Waitrose and Partners
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Farrans Construction
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

The Whole Marketer Ep129 - Grief with guest Lucy Hudson

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep129-grief-with-guest-lucy-hudson 50.1686868 2024-07-02T06:00:00.000Z

Videos

6 videos from our The Digital Day event in Dubai for 2024.

The Digital Day UAE 2024

15 videos from our The Digital Day event in England for 2024.

The Digital Day England 2024

The Marketing Society Scotland 2023 Highlights