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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Dispatch from Davos:Why Davos matters more to CMOs than ever

By John Rudaizky

After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

Case studies

Marketing Transformation 2022

In partnership with Accenture Song

We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

2022 TMS Awards Commended, Tricor Group

The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Ignite: Growth Conversations

In partnership with Kantar

By Kantar

Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations.

Videos

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.