Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

China Brand (R)Evolution: Why Global Success Now Requires a Local Soul

A review

By Biswaroop Chatterjee

Siew Ting Foo at The Marketing Society Singapore Event
The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.

Published on: 25 February 2026

Fighting the Shrinkflation of Creativity

By Layal Baaklini

idea generation and lightbulb with papers
In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.

Published on: 23 February 2026

Why Your AI Efficiency Play Is Making Your Brand Forgettable

By Dr Gemma Calvert, Krishnan Menon, Gita de Beer

Glass brain with fading logos
In this piece Professor Gemma Calvert, Krishnan Menon and Gita de Beer argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.

Published on: 23 February 2026

All Think Pieces

Case studies

Marketing Transformation 2022

In partnership with Accenture Song

Transformation report
We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

Published on: 27 September 2022

2022 TMS Awards Commended, Tricor Group

Tricor
The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Published on: 4 August 2022

Ignite: Growth Conversations

In partnership with Kantar

By Kantar

Kantar
Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations. 

Published on: 10 July 2022

See all case studies

Podcasts

Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail-...

https://podcasts.marketingsociety.com/episode/episode-4-the-power-of-entrepreneurial-thinking-for-brands-pip-nut 19.8905034 2024-07-26T08:30:00.000Z
See all podcasts

Videos

The Marketing Society Annual Conference 2022 | Changemakers Ignite

Conference 2022

In a time when the world is constantly changing, it is more important than ever for marketers to dare to make a difference and lead the change in both busine

The Marketing Society Annual Conference 2022 | Changemakers Ignite

An extraordinary story of service, community and innovation | Dr Usha Kim

The Marketing Society Annual Conference 2022 | Changemakers Ignite
Usha King

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights

Marketing Society Scotland 2022 Highlights

See all videos