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Latest Think Pieces

Member Interview with Helena Verellen

Helena Verellen
Member Interview with Helena Verellen, Fractional CMO, Strategic Advisor and Advisory Board Member for New York

From CMO to CEO: How Mentoring Helped Me Reframe My Story

By Laura Brady

Laura Brady headshot
The Marketing Society’s Global Leadership Mentoring Programme played a key role in helping Worldwide Cancer Research's Laura Brady achieve her goal of becoming a CEO.

The end of hype-driven shopping

Written by Canvas8

People browsing
South Korean consumers, fed up of data breaches and fake reviews are demanding tangible "proof" before trusting hyped products, pushing brands to build verification and authenticity directly into the shopping experience.

Case studies

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure check
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Waitrose and Partners
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Farrans Construction
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

The Whole Marketer Ep129 - Grief with guest Lucy Hudson

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep129-grief-with-guest-lucy-hudson 50.1686868 2024-07-02T06:00:00.000Z

Videos

6 videos from our The Digital Day event in Dubai for 2024.

The Digital Day UAE 2024

15 videos from our The Digital Day event in England for 2024.

The Digital Day England 2024

The Marketing Society Scotland 2023 Highlights