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Latest Think Pieces

Average Just Became AI. Excellence Didn't

A review of Navigate Now and Next Dubai 2026

By Neda Lazic

Navigate: Now & Next 2026 Dubai
Reflecting on Navigate Now and Next in Dubai, Neda Lazic argues AI makes access easy but not excellence: trust, judgement and storytelling remain the real differentiators, and marketing has always just been matchmaking.

Where is your brand’s AI signal leading to?

A review of Navigate Now and Next Dubai 2026

By Anismita Ghosh

Navigate: Now & Next 2026 UAE
AI adoption is no longer in question. Anismita Ghosh writes how Navigate Now and Next Dubai showed having tools is not enough: structure, not technology, decides who turns signals into fast action and who stays stuck theorising.

Navigate Now & Next 2026 - The Conversation Goes Global

By Rachel Letham

The Marketing Society Navigate Now & Next Scotland
The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Case studies

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure check
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Waitrose and Partners
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Farrans Construction
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty

Podcasts

The Whole Marketer Ep129 - Grief with guest Lucy Hudson

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep129-grief-with-guest-lucy-hudson 50.1686868 2024-07-02T06:00:00.000Z

Think Equal - Leanne Foy meets Laura Naylor

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker.

What is it about public speaking that so many...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-laura-naylor 34.50862585 2024-06-27T08:30:00.000Z

Videos

15 videos from our The Digital Day event in England for 2024.

The Digital Day England 2024

The Marketing Society Scotland 2023 Highlights

In this Accelerate Learning Lab, Sam Reid from Loops provided an engaging demonstration using various AI tools, including Claude, ChatGPT, Runway, Gemma, and

Accelerate Learning Lab | How to 10x yourself with AI