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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Culture is no longer a marketing input. It is the Operating System for Growth

By Nicola Graham

collage of brand
With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

Published on: 26 February 2026

If AI’s the baseline, what's your differentiator?

By Emma Gordon

group of people in an office discussing marketing

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum...

Published on: 26 February 2026

Learn Like a Lobster with The Marketing Society

By Helen Tupper

Helena Verellen and Helen Tupper
The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

Published on: 25 February 2026

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Case studies

2022 TMS Awards Commended, BT

How BT reconnected with the UK's small & medium businesses by being All Business. No Drama.

Source: BT awards entry
This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

Published on: 7 July 2022

2022 TMS Awards Winner, CALM

The Invisible Opponent

Source: Awards Entry
Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

Published on: 5 July 2022

2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Source: Awards Entry
Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

Published on: 5 July 2022

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Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z
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Videos

Highlight: UAE Conference 2022 | Changemakers: Ignite

UAE Conference highlight

Highlight: UAE Conference 2022 | Changemakers: Ignite

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Conference highlight

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Marketing On the Frontline | Olena Martynova

The Marketing Society Annual Conference 2022 | Changemakers Ignite
Marketing On the Frontline | Olena Martynova

Marketing on the front line of war: a story of resilience, courage, igniting change and coming together under the most difficult of circumstances.

Marketing On the Frontline | Olena Martynova

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