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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Is TV Dead? We've Been Asking the Wrong Question

By Darren Chuckry

Graphic promoting an event titled "Is TV Dead? We've Been Asking the Wrong Question", featuring a vintage television alongside a modern streaming TV to illustrate the evolution of television and media consumption.
For more than a decade, marketers have debated whether television is dying. After moderating The Marketing Society Hong Kong's Uncomfortable Conversations: Is TV Dead? panel, I came away convinced we have been asking the wrong question. Television isn't dead. Consumers have simply changed how they consume video, moving seamlessly between broadcast television, streaming platforms and digital video.

Published on: 3 July 2026

Is TV Dead? The Better Question Is Where It Has Gone

By Johnny Ng

A panel discussion pic from the recently held 'Is TV Dead?' event in HK

The Marketing Society session I participated in asked a familiar question: Is TV dead? I don’t think that is the most useful question anymore. What matters more...

Published on: 3 July 2026

What Customers Want Now: Trust, Relevance and Authenticity

Guests from a recently held Changemakers Club Breakfast in Hong Kong

For a recent Changemakers Club, Prophet partnered with The Marketing Society to host a group of marketing leaders for a timely discussion on what truly drives...

Published on: 3 July 2026

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Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)

Audi Match
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Marketing for Positive Change (Highly Commended)

E45 The Marketing Society Awards
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Effective use of Insight and Data (Highly Commended)

Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Effective Use of Insight and Data Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

Published on: 7 August 2025

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Podcasts

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep128-burnout-with-guest-briony-gunson 42.44645555 2024-06-18T15:54:00.000Z

Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

https://podcasts.marketingsociety.com/episode/episode-3-the-power-of-entrepreneurial-thinking-for-brands-virgin-atlantic 29.20185 2024-06-11T14:11:00.000Z
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Videos

The 2023 Global Conference: Changemakers Illuminate

Global Conference: Changemakers Illuminate

Our 2023 conference featured a cast of extraordinary changemakers who have each illuminated their own pathways to positive change, hope and progress and will

The 2023 Global Conference: Changemakers Illuminate

Creativity Will Save Our Planet

Source: Unsplash, Credit: 冬城 (zgc1993)

Marketers are creative visionaries who see the world differently.

Creativity Will Save Our Planet

The Ogilvy Lecture 2023

By Frank Cottrell-Boyce
AMPLIFY

The Ogilvy Lecture 2023

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