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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Spark Foundry Publicis Groupe Partner The Marketing Society

Shifting Sentiments: The New Wave of Diversity, Gaming, and…

By Marcos Angelides

Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

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Member Interview with Martin Krajniak

Member Interview with Martin Krajniak, Chief Ingenuity Officer at TRIAD Advertising

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Member Interview with Mark Simmonds

Member Interview with Mark Simmonds, Director, Genius You Ltd.

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Case studies

2021 TMS Awards winner, Birds Eye

In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

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2021 TMS Awards commended, Refuge

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

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2021 TMS Awards commended, Counter Terrorism Policing

This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

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Podcasts

Marketing magic with creative & media optimisation

Podcast

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

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The Whole Marketer Ep122 - Representation with guest Nishma Patel…

Podcast

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

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The Whole Marketer Ep121 - Psychological Biases with guest…

Podcast

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

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Videos

Source: Unsplash, Credit: Rodolfo Cuadros

Singapore Monthly Circle: Events/Exhibitions in Marketing post…

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

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