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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Felita Figueredo

Member Interview with Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA

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Speaker interview with Natalya Ratner

We caught up with Natalya ahead of her taking part in the Amplify debate at Amplify 2024.

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Member Interview with Richard Boon

Member Interview with Richard Boon, CEO & Co-founder of OH SIX

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Case studies

2021 TMS Awards winner, Unilever

Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

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Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

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2021 TMS Awards winner, Hong Kong Observation Wheel

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

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Podcasts

The Whole Marketer Ep118 - Challenger brands with guest Kerttu…

Podcast

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.

Challenger brands...

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Serious about social impact - How small changes open to the door…

Podcast

“If you can change how people spend their money, you can change the world.”

Social impact, sustainable business, creative ideas and changing behaviours, these...

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Unofficial Partner - Good energy? The sponsor powering…

Podcast

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season.

...

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