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Latest Think Pieces

The Biggest Challenge in Marketing Today Isn't What You Think

It's not AI. It's not data. It's aspiration.

By Lex Bradshaw-Zanger

Marketing Needs You Don Draper Mock Ad
Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.

Fellows Interview with AJ Coyne

AJ Coyne
Fellows Interview with AJ Coyne, Chief Marketing and Growth Officer, Monzo

Fellows Interview with Vikram Krishna

Vikram Krishna
Fellows Interview with Vikram Krishna, Co-Founder, Sacred Groves

Case studies

2022 TMS Awards Commended, BT

How BT reconnected with the UK's small & medium businesses by being All Business. No Drama.

Source: BT awards entry
This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

2022 TMS Awards Winner, CALM

The Invisible Opponent

Source: Awards Entry
Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Source: Awards Entry
Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

Videos

How To Live And Breathe Your Brand Purpose As A Leader

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs an

Creativity during COVID-19 with Channel 4's Jon Snow

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

Leadership In Uncertain Times: Deliver