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Latest Think Pieces

Member Interview with Mohamed Helmy

Mohamed Hemly
Member Interview with Mohamed Helmy, Paid Marketing Lead

The Red Pill Series: Why the CMOs leading successful AI adoption are the ones still learning

By Joe Hildebrand

AI transformation strategy session at night

The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and...

Member Interview with Alex O'Rourke

Alex O'Rourke
Member Interview with Alex O'Rourke, Founder, LockSmith

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended  Very
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards 2025: Brand Communication Large Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Highly Commended was How We Gave Co-op’s Quiet Decency A Shot in the Arm.

Podcasts

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep128-burnout-with-guest-briony-gunson 42.44645555 2024-06-18T15:54:00.000Z

Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

https://podcasts.marketingsociety.com/episode/episode-3-the-power-of-entrepreneurial-thinking-for-brands-virgin-atlantic 29.20185 2024-06-11T14:11:00.000Z

Videos

The Ogilvy Lecture 2023

2023 Star Awards Highlights

Digital Day was a full day to immerse yourself in all things digital where we heard from top tech experts about the latest trends, programmes and platforms,

The Digital Day England 2023