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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Fellows interview with Rebecca Dibb-Simkin

Fellows interview with Rebecca Dibb-Simkin Chief Marketing & Product Officer at Octopus Energy Group.

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Fellows interview with Julie Doleman

Fellows interview with Julie Doleman, former Managing Director at Entain.

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The Languages of Rational and Irrational

By Mark Simmonds

Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

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Case studies

2021 TMS Awards commended, Refuge

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

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2021 TMS Awards commended, Counter Terrorism Policing

This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

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2021 TMS Awards winner, RNIB

RNIB has an ambitious goal, to make the world see sight loss differently.

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Podcasts

Episode 3: The power of entrepreneurial thinking for brands:…

Podcast

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

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The Whole Marketer Ep127 - Burnout with guest Molly Innes

Podcast

Episode #127. The Burnout Miniseries ep4 – we’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other...

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Ocean Literacy - Collective Action for Healthy Oceans and a…

Podcast

The need to reconnect to water and rebrand the ‘Big Blue’…

World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyz...

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Videos

Source: Unsplash, Credit: Rodolfo Cuadros

Singapore Monthly Circle: Events/Exhibitions in Marketing post…

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

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