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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Liz Dean

Member Interview with Liz Dean, Founder, Marketing consultant and Coach, The Leopard Room

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Ruth Fittock Power of Entrepreneurial thinking for brands

Mid-Day Squares- on entrepreneurial thinking & doing things…

By Ruth Fittock

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

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All That Matters 2024

By Rohan Lightfoot

Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

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Case studies

Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

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2021 TMS Awards winner, Hong Kong Observation Wheel

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

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2021 TMS Awards commended, Heinz

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

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Podcasts

Honing in on the ‘S’ of E S G – a critical component of the…

Podcast

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

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Why organisations need to align sales and marketing

Podcast

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

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The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Podcast

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.

Gaining buy-in is a critical skill for...

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Videos

Inspiring Minds: Digital Transformation

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

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Future Leaders with Rod Gillies

Rod has worked in the drinks industry for over 25 years, from running student unions and bars to developing innovation for some of the UK’s biggest brands an

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