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Latest Think Pieces

Member Interview with Maurizio Fabbrini

Maurizio Fabbrini
Member Interview with Maurizio Fabbrini, Head of Growth, Altavia Group

Why I think “leadership compatibility” is like the early stages of dating

By Shelley Walker

Professional meeting with urban backdrop
The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”

Consumer insights in the age of AI and content led, community led world

By Andrea Cappi

Engrossed in screens amidst city lights
A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

Case studies

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Source: Unsplash, Credit: Mike Kenneally
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

Source: Unsplash, Credit: Jannes Glas
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

Source: Awards Entry
School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

Podcasts

The Whole Marketer Ep127 - Burnout with guest Molly Innes

Episode #127. The Burnout Miniseries ep4 – we’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep127-burnout-with-guest-molly-innes 33.75769305 2024-06-11T06:00:00.000Z

The Whole Marketer Ep126 - Burnout with guest Rowan Morrison

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep126-burnout-with-guest-rowan-morrison 41.33102638333333 2024-06-04T06:00:00.000Z

Videos

Right now, there is a battle for talent – a fierce competition to attract the right talent with not only the skills for the role, but who fits the company cu

A Global Conversation: Top Talent Tactics

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022

Life provides a unique opportunity to do great things and help make the world a better place.

LOVEWORK: Book Launch