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Latest Think Pieces

Member Interview with Allison Beattie

Allison Beattie
Member Interview with Allison Beattie, Brand Director, AXA XL Insurance Company UK Limited

Member Interview with Lana Bdeir

Lana Bdeir
Member Interview with Lana Bdeir

The Price of Trust

By Rachel Letham

Tracy hall and a rope splitting
In a recent Global Conversation event, fraud victim Tracy Hall, argues that trust is being exploited at industrial scale by AI-powered scammers, and that marketers must treat trust as a measurable, designed-in feature of every customer touchpoint.

Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Winners From Frustration to Fandom: How SMARTY Supercharged Customer Engagement

The Marketing Society Global Awards 2025: Creative Use of Media

The Marketing Society Global Awards 2025: Creative Use of Media
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Use of Media Winners - More beauty than a billboard can handle: the Boots OOH story

The Marketing Society Global Awards 2025: Best Agency Team

WeAreFearless. Our Boldest Year Ye
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Agency Team Winners WeAreFearless

Podcasts

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z

Videos

Highlight: UAE Conference 2022 | Changemakers: Ignite

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Marketing on the front line of war: a story of resilience, courage, igniting change and coming together under the most difficult of circumstances.

Marketing On the Frontline | Olena Martynova