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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

In a world where everyone has AI, what becomes valuable?

By Noura Haggag

Reflecting on Navigate Now and Next Dubai, Noura Haggag argues AI makes execution easy but scales whatever you give it, including poor positioning. As building gets simpler, judgement and market context matter most.

Average Just Became AI. Excellence Didn't

A review of Navigate Now and Next Dubai 2026

By Neda Lazic

Reflecting on Navigate Now and Next in Dubai, Neda Lazic argues AI makes access easy but not excellence: trust, judgement and storytelling remain the real differentiators, and marketing has always just been matchmaking.

Where is your brand’s AI signal leading to?

A review of Navigate Now and Next Dubai 2026

By Anismita Ghosh

AI adoption is no longer in question. Anismita Ghosh writes how Navigate Now and Next Dubai showed having tools is not enough: structure, not technology, decides who turns signals into fast action and who stays stuck theorising.

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

£5m to £15m

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Highly Commended was How We Gave Co-op’s Quiet Decency A Shot in the Arm.

Podcasts

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z

The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan

We’re only consciously aware of 0.0004% of everything around us at once…read that again!

Fake news, real news, social media, pickup artists. With all the...

https://podcasts.marketingsociety.com/episode/the-role-of-behavioural-science-in-nudging-towards-behaviour-change-with-behavioural-scientist-and-author-patrick-fagan 37.7987483 2024-05-20T14:04:00.000Z

UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Today's guest is Anneliese Mesilati, Head of Brand...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-ubs-mercedesf1-and-inheriting-roger-federer 47.91179721666666 2024-05-17T10:47:00.000Z

Videos

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

In a world where everyone has AI, what becomes valuable?

Average Just Became AI. Excellence Didn't

Where is your brand’s AI signal leading to?

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

Podcasts

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan

UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer

Videos

An extraordinary story of service, community and innovation | Dr Usha Kim

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights

Marketing Society Scotland 2022 Highlights

Highlight: UAE Conference 2022 | Changemakers: Ignite

Highlight: UAE Conference 2022 | Changemakers: Ignite