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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Canva CasPhotography from Getty Images

Giving the empty chair a voice

By Marcos Angelides

Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

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The A - D of digital trends The Marketing Society

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

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The Marketing Society Triad Member Content

Top 9 Marketing Trends 2025

By Martin Krajniak

Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

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Case studies

2021 TMS Awards winner, Hong Kong Observation Wheel

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

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2021 TMS Awards commended, Heinz

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

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2021 TMS Awards winner, Stannah

As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

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Podcasts

CPG Marketing & Retail Media

Podcast

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

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The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Podcast

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

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The Role of Behavioural Science in Nudging towards Behaviour…

Podcast

We’re only consciously aware of 0.0004% of everything around us at once…read that again!

Fake news, real news, social media, pickup artists. With all the...

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Videos

Inspiring Minds: Digital Transformation

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

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Future Leaders with Rod Gillies

Rod has worked in the drinks industry for over 25 years, from running student unions and bars to developing innovation for some of the UK’s biggest brands an

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