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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Davos World Economic Forum

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

Published on: 27 January 2026

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The UAE
The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Published on: 27 January 2026

Member Interview with Haris Munif

Haris Munif
Member Interview with Marketing Haris Munif, Head of Marketing - Asia, Middle East and Africa, HMD

Published on: 26 January 2026

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Case studies

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Source: Unsplash, Credit: Mike Kenneally
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

Published on: 5 July 2022

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

Source: Unsplash, Credit: Jannes Glas
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

Published on: 5 July 2022

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

Source: Awards Entry
School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

Published on: 5 July 2022

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Podcasts

The Whole Marketer Ep126 - Burnout with guest Rowan Morrison

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep126-burnout-with-guest-rowan-morrison 41.33102638333333 2024-06-04T06:00:00.000Z

UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-most-valuable-shirt-in-sport 55.66581111666667 2024-05-29T13:13:00.000Z

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep125-burnout-with-guest-alan-trice 34.28449583333333 2024-05-28T06:00:00.000Z
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Videos

Leadership In Uncertain Times: Deliver

Source: Unsplash, Credit: Yannik Mika

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

Leadership In Uncertain Times: Deliver

Customer Journey Is More Than Just a Journey

Source: Unsplash, Credit: Kun Fotografi

Explore the experiences, challenges and changes in the customer journey post COVID-19.

Customer Journey Is More Than Just a Journey

Inspiring Minds: Why Great Innovation Needs Great Marketing

Source: Unsplash, Credit: Johannes Plenio

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

Inspiring Minds: Why Great Innovation Needs Great Marketing

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