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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Unlocking Impact: The Transformative Power of Effective B2B…

Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

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Growth Mindset - 'The Power of Yet'

By Abigail Dixon

The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

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The Ogilvy Lecture from Amplify

Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

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Case studies

2021 TMS Awards winner, Stannah

As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

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2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

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2021 TMS Awards winner, Anusol

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

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Podcasts

Unpacking the Action - Intention Gap with Sandy Skees, Purpose…

Podcast

“Be the voice of the consumer who wants to do more.”

ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We...

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AI & Content Creation for All Marketers

Podcast

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

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Unofficial Partner - Cause and Effect: Sponsorship's…

Podcast

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

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