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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

From Links to Answers and SEO to GEO

By David Ketchum

As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

From Setback to Startup Success: The Humantra Journey

Learnings from the Changemakers Conference UAE 2025

Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.

Build to Endure: Sustainability is the New Business Imperative

Insights from The Changemakers Conference UAE 2025

A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.

Case studies

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

Videos

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Te