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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Accenture Song Smart Partner of The Marketing Society

Driving Digital: Smart's E-Commerce Revolution

smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

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Accenture Song BBVA Partner of The Marketing Society

Banking on AI: BBVA's Digital Revolution

BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

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Hamish Swan Fellow The Marketing Society

Happy 90th Birthday Hamish Swan

By Graeme Atha

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

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Case studies

2021 TMS Awards winner, Heinz

Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

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2021 TMS Awards commended, Tesco I'm a Celebrity

Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

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2021 TMS Awards winner, Tesco Supermarket Sweep

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

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Podcasts

Behind the Awards: Cristina Diezhandino, Inspirational Marketing…

Podcast

Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is...

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Diving into data & boosting marketing curiosity with AI

Podcast

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis...

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