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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Invisible AI Gap Nobody in Marketing Wants to Talk About

By Cemre Akkaya

Focused contrasts in an office at dusk
Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Published on: 19 February 2026

Member Interview with Andy Yost

Andy Yost
Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

Published on: 18 February 2026

The Marketing Society's 10th Anniversary in Dubai: A Reset on What Marketing Strategy Really Means

By Christina Peyton

Mark Ritson at The Marketing Society 10 year anniversary Dubai
At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.

Published on: 17 February 2026

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Case studies

2022 TMS Awards Commended, Tesco

Little Helps Day

Source: Tesco Awards Entry
Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.

Published on: 5 July 2022

2022 TMS Awards Commended, FOR Cardiff

#FORaSaferCardiff

Source: FOR Awards Entry
To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.

Published on: 5 July 2022

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

Source: Homebase Awards Entry
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

Published on: 5 July 2022

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Podcasts

UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-most-valuable-shirt-in-sport 55.66581111666667 2024-05-29T13:13:00.000Z

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep125-burnout-with-guest-alan-trice 34.28449583333333 2024-05-28T06:00:00.000Z

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z
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Videos

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Source: Unsplash, Credit: Richard Horvath

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Jon Levy

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Brave Get Together Roundtable with Pizza Hut

Source: Pexels, Credit: Khaled Hossain

Brave Get Together Roundtable with Pizza Hut

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