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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

What does generative AI mean for brand safety?

By Michael Thomson

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

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Member Interview with Sherry Mansour

Member Interview with Sherry Mansour, managing director - MENAT.

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Speaker Q&A with Donna Harvey, STV

Donna shares what she's bringing to the table as Client captain for the Clients vs Agencies Creative Challenge.

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Case studies

2021 TMS Awards commended, LADbible Group

We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on.

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2021 TMS Awards winner, Starling Bank

Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

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2021 TMS Awards winner, Essity: Tena

Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

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Podcasts

Data deep dive: Choosing what's relevant & avoiding…

Podcast

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

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Unofficial Partner - The Buy Side - MoneyGram and F1

Podcast

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

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The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr…

Podcast

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

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Videos

A Global Conversation Balancing Long vs Short Term Marketing…

What is best for your business; long-term strategic efforts or short-term wins?

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How to Thrive Globally - From Good to Great

According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

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Wonder Women

Returning for a session with our Singapore members, The Value Engineers' Giles Lury and Katy Mousinho discuss insight from their new book, Wonder Women

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