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The Changemakers Conference 2025 UAE

A review

By Shamia Abdul Aziz

The Marketing Society UAE Conference
Shamia Abdul Aziz reviews the 2025 UAE Changemakers Conference a day packed with fresh perspectives, bold ideas and deeply human stories.

Uncomfortable is where magic happens

The Changemakers Conference 2025 Singapore review

By Rob Gilby

The Marketing Society Singapore Conference
The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.

Heritage Chooses the Future

The Changemakers Conference 2025 Singapore

By Anna-Karin Birnik

The Marketing Society Singapore Conference
A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.

Case studies

2022 TMS Awards Commended, Tesco

Little Helps Day

Source: Tesco Awards Entry
Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.

2022 TMS Awards Commended, FOR Cardiff

#FORaSaferCardiff

Source: FOR Awards Entry
To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

Source: Homebase Awards Entry
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

Podcasts

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z

Videos

Most businesses are just not fit for the future. And that was before Covid-19.

The Uplifters Series: Business Recoded

Today, we live in a world where word of mouth wins. 92% of consumers say they trust recommendations from people over brands.

Connecting Corporate and Personal Branding

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

Inspiring Minds: Digital Transformation