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Latest Think Pieces

The Red Pill Series: What AI in marketing looks like when nobody’s watching

By Joe Hildebrand

Contemplative executive in a high-rise boardroom
Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

Member Interview with Nick Beck

Nick Beck
Member Interview with Nick Beck, CEO and Founder, Tug Agency

Member Interview with Olivia Dunbar

Olivia Bunbar
Member Interview with Olivia Dunbar, Events Marketing and PR Assistant, Digital Health and Care Innovation Centre

Case studies

The Marketing Society Global Awards 2025: Business to Business - Small

Stand+
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Small Winners Stand+ Rewriting the Rules of Performance Footwear

The Marketing Society Global Awards 2025: Business to Business - Large

marketing-society-global-awards-2025-business-business-large
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Winners - From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution

The Marketing Society Global Awards 2025: Best Brand Marketing Team

The Marketing Society Global Awards 2025: Best Brand Marketing Team
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Winners, Monzo

Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep123-empowerment-with-guest-ellie-norman 35.135652783333335 2024-05-14T06:00:00.000Z

Videos

Amplify Marketing Festival 2022 Highlights

We heard from a panel of marketing leaders and digital commerce insiders aimed at helping marketers identify the priorities that will accelerate their digita

Singapore Monthly Circle: Digital Commerce

In the space of a few short months there has been an explosion of brands entering the metaverse: It's clear that the metaverse is more than just a passing fa

The Monthly Circle: The Metaverse Part 2