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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Steve Johnstone

Image created by The Marketing Society
Member Interview with Steve Johnstone, Creative Director and Co-Founder, Alliance Creative

Published on: 5 August 2025

Member Interview with Jialin Chia

Image created by The Marketing Society
Member Interview with Jialin Chia, Senior Regional Marketing Manager (APAC and EME), Sirva

Published on: 5 August 2025

How Living Brands are Winning in Today’s Attention Economy

The Rise of Living Brands
In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

Published on: 4 August 2025

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Case studies

2022 TMS Awards Commended, Tesco

Little Helps Day

Source: Tesco Awards Entry
Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.

Published on: 5 July 2022

2022 TMS Awards Commended, FOR Cardiff

#FORaSaferCardiff

Source: FOR Awards Entry
To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.

Published on: 5 July 2022

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

Source: Homebase Awards Entry
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

Published on: 5 July 2022

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Podcasts

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z
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Videos

Connecting Corporate and Personal Branding

Connecting Corporate and Personal Branding

Today, we live in a world where word of mouth wins. 92% of consumers say they trust recommendations from people over brands.

Connecting Corporate and Personal Branding

Inspiring Minds: Digital Transformation

Digital Transformation

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

Inspiring Minds: Digital Transformation

Future Leaders with Rod Gillies

Rod Gillies

Rod has worked in the drinks industry for over 25 years, from running student unions and bars to developing innovation for some of the UK’s biggest brands an

Future Leaders with Rod Gillies

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