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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Barbara Scala

Member Interview with Barbara Scala, Global Marketing Head Icecream, Ex-Unilever

Member Interview with Ahmed Shuaib

Member Interview with Ahmed Shuaib, Senior Client Solutions Manager - Emerging Markets, LinkedIn

Member Interview with Sandeep Bhara

Member Interview with Sandeep Bhara, Head of Digital & Content Marketing

Case studies

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

Podcasts

UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Today's guest is Anneliese Mesilati, Head of Brand...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-ubs-mercedesf1-and-inheriting-roger-federer 47.91179721666666 2024-05-17T10:47:00.000Z

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z

Videos

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Te