This is a behavioural science series of articles exploring the human capabilities AI may make more - not less - valuable. AI is a technological tidal wave, it will change so many ways in which we operate, work and even live. As the new world evolves, we need to ask increasingly important questions of leaders, brands and organisations, namely what remaining human advantages is we need to identify, give salience to, nurture and protect.

Member Interview with Ben Thomas, Creative Director, JWI

As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8