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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Unblocking Our Energy for Marketing Success

The Creativity Crisis Challenge

By Rebecca Hirst

Rebecca Hirst The Creativity Crisis Challenge for The Marketing Society
Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.

Published on: 22 September 2025

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

Published on: 18 September 2025

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Case studies

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Source: KP Snacks Awards entry
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

Published on: 5 July 2022

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Source: TNL Awards Entry
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

Published on: 5 July 2022

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Source: Barclays Awards Entry
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

Published on: 5 July 2022

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Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z
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Videos

The Creative Nudge by Kevin Chesters

The Creative Nudge by Kevin Chesters

Kevin has spearheaded creative strategies at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

The Creative Nudge by Kevin Chesters

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Inspiring Minds: Leading with Purpose

Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

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