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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Navigate: Now & Next - Shaping what matters

Where the sharpest marketing minds in Hong Kong landed on what actually drives growth when the noise of AI, data, and digital transformation is stripped away.

By Wendy Choy

A panel discussion in the Navigate: Now & Next 2026 HK session
A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

Published on: 26 May 2026

The Gap Is Not Capability. It is Architecture

AI is not exposing a capability gap in marketing organisations. It is exposing an architecture gap.

By Susan Tucker

Navigate: Now & Next Singapore Panel discussion
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it

Published on: 25 May 2026

Member Interview with Madelina Cretu

Madelina Cretu
Member Interview with Madelina Cretu, Marketing Director, Ex Alcatel-Lucent

Published on: 22 May 2026

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Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology

MARKETING INNOVATION AND TECHNOLOGY 
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Winners: Daisy vs Scammers

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Marketing For Positive Change

The Marketing Society Global Awards 2025: Marketing For Positive Change
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Winners Pioneering Responsible Marketing for People, Planet and Profit

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Global Marketing Excellence

The Marketing Society Global Awards Global Marketing Excellence
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Global Marketing Excellence Winners - How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth

Published on: 5 July 2025

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Podcasts

Marketing magic with creative & media optimisation

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

https://podcasts.marketingsociety.com/episode/marketing-magic-with-creative-media-optimisation 27.855653333333333 2024-05-08T10:19:00.000Z

The Whole Marketer Ep122 - Representation with guest Nishma Patel Robb

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep122-representation-with-guest-nishma-patel-robb 47.48416945 2024-05-07T06:00:00.000Z

The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep121-psychological-biases-with-guest-richard-shotton 37.383925 2024-04-30T06:00:00.000Z
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Videos

Singapore Monthly Circle: Digital Commerce

Source: Pexels, Credit: Karolina Grabowska

We heard from a panel of marketing leaders and digital commerce insiders aimed at helping marketers identify the priorities that will accelerate their digita

Singapore Monthly Circle: Digital Commerce

The Monthly Circle: The Metaverse Part 2

Source: Unsplash, Credit: Mediamodifier

In the space of a few short months there has been an explosion of brands entering the metaverse: It's clear that the metaverse is more than just a passing fa

The Monthly Circle: The Metaverse Part 2

A Global Conversation: Brief Better in 2022

Source: Unsplash, Credit: Felipe Furtado

Discover how to master the art of a good brief.

A Global Conversation: Brief Better in 2022

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