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Latest Think Pieces

The One-Person Multinational Agency is Here and it’s Better for Marketers

By Mahesh Murthy

Man juggling all kind of tech
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Red and blue pills over city lights
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

AI is not creating your brand, it is interpreting what already exists

By Kerry Parkin

Futuristic landscape with AI interface
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Case studies

The Marketing Society Global Awards 2025: Best Brand Marketing Team

The Marketing Society Global Awards 2025: Best Brand Marketing Team
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Winners, Monzo

The Marketing Society Global Awards 2025: Best Content and Experience Creation

The Marketing Society Global Awards 2025: Best Content and Experience Creation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation in partnership with Accenture Song - Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

The Marketing Society Global Awards 2025: Brand Transformation

£15m Plus

The Marketing Society Global Awards 2025: Brand Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation The power of Invaluable Advice from St. James's Place

Podcasts

The Whole Marketer Ep122 - Representation with guest Nishma Patel Robb

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep122-representation-with-guest-nishma-patel-robb 47.48416945 2024-05-07T06:00:00.000Z

The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep121-psychological-biases-with-guest-richard-shotton 37.383925 2024-04-30T06:00:00.000Z

Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

https://podcasts.marketingsociety.com/episode/balancing-the-basics-transformation-in-data-driven-marketing 26.512253333333334 2024-04-29T08:06:00.000Z

Videos

Right now, there is a battle for talent – a fierce competition to attract the right talent with not only the skills for the role, but who fits the company cu

A Global Conversation: Top Talent Tactics

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022

Life provides a unique opportunity to do great things and help make the world a better place.

LOVEWORK: Book Launch