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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Speaker Q&A with Morag MacDonald

Morag shares what she's bringing to the table as Agency captain for the Clients vs Agencies Creative Challenge.

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The Marketing Society Cannes Correspondents

Dispatches from our Cannes Correspondents

By Rachel Letham

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

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BCG on Cannes Lions 2024

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs...

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Case studies

2021 TMS Awards commended, Blue Light Card

This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

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2021 TMS Awards winner, The National Lottery/Camelot

You may not know it, but you’ve probably benefited from The National Lottery.

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2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Libresse/Bodyform has always been a purpose heavyweight. We were the first brand to show period blood in advertising, a breakthrough moment of bravery.

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Podcasts

Tune out the data noise thanks to a creative compass

Podcast

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

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The Whole Marketer Ep114 - Work/life balance with guest Katie…

Podcast

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of...

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Unofficial Partner - If Netflix Ran Sport

Podcast

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

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Videos

How to Thrive Globally - From Good to Great

According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

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Wonder Women

Returning for a session with our Singapore members, The Value Engineers' Giles Lury and Katy Mousinho discuss insight from their new book, Wonder Women

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