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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Remembering Tim Ambler

By Hugh Burkitt

Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

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In Memory of a Marketing Man

By Michael Bayler

On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

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Member Interview with Sylvia Assumpcao

Member Interview with Sylvia Assumpcao, Senior Director, Brand Marketing at OneStream Software

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Case studies

2021 TMS Awards commended, Tesco I'm a Celebrity

Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

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2021 TMS Awards winner, Tesco Supermarket Sweep

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

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2021 TMS Awards commended, LADbible Group

We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on.

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Podcasts

Serious about social impact - How small changes open to the door…

Podcast

“If you can change how people spend their money, you can change the world.”

Social impact, sustainable business, creative ideas and changing behaviours, these...

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Unofficial Partner - Good energy? The sponsor powering…

Podcast

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season.

...

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B2B Marketing Innovation For Future Creative Success

Podcast

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

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Videos

Why Marketers Are Essential

Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

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