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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Your AI Efficiency Play Is Making Your Brand Forgettable

By Dr Gemma Calvert, Krishnan Menon, Gita de Beer

Glass brain with fading logos
In this piece Professor Gemma Calvert, Krishnan Menon and Gita de Beer argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.

Published on: 23 February 2026

Why Marketing Needs Awards Recognition Now More Than Ever

Thoughts from our Awards judges

people collecting an award at The Marketing Society Global Awards

For over four decades, The Marketing Society Awards have illuminated marketing's true power - delivering measurable impact that transforms businesses, builds...

Published on: 23 February 2026

Member Interview with Svein Clouston

Svein Clouston
Member Interview with Svein Clouston, Co-Founder and MD, Rationale

Published on: 20 February 2026

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Case studies

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Source: KP Snacks Awards entry
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

Published on: 5 July 2022

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Source: TNL Awards Entry
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

Published on: 5 July 2022

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Source: Barclays Awards Entry
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

Published on: 5 July 2022

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Podcasts

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z
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Videos

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Source: Unsplash, Credit: Richard Horvath

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Jon Levy

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Brave Get Together Roundtable with Pizza Hut

Source: Pexels, Credit: Khaled Hossain

Brave Get Together Roundtable with Pizza Hut

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