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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Marketing Matters: The Campaigns That Changed Everything: Part 3

By Rachel Letham

Marketing milestones of the 2010s and 2020s
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Sport England's This Girl Can to Nike Dream Crazy, three iconic campaigns from the 2010s and 2020s prove that the greatest marketing doesn't sell products, it shapes culture, identity and behaviour change.

Published on: 9 March 2026

Why Marketing Matters: The Campaigns that Changed Everything: Part 2

By Rachel Letham

Marketing campaigns of the 2000s and 2010s
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Dove's Real Beauty Apple's iPod Silhouette, three iconic campaigns from the 2000s and 2010s prove that the greatest marketing doesn't sell products, it shapes culture, identity and drives the digital revolution.

Published on: 9 March 2026

Interview with Crawford Hollingworth

Founder, Department B – Human Advantage in an AI world

crawford headshot
We caught up with Crawford Hollingworth ahead of his appearance at Navigate Now and Next Scotland on 23 April

Published on: 9 March 2026

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Case studies

The Marketing Society GCC Awards 2025 Winner: Brand Evolution

The Marketing Society GCC Awards 2025 Winner: Brand Evolution
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Evolution Winners Mashreq

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Brand Communication

The Marketing Society GCC Awards 2025 Winner: Brand Communication
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Communication Winners Pampers: Joy has come early

Published on: 26 June 2025

Behind the Scenes: Marketing for Positive Change

What the judges thought

By Rachel Letham

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

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Podcasts

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z
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Videos

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Source: Unsplash, Credit: Richard Horvath

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Jon Levy

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Brave Get Together Roundtable with Pizza Hut

Source: Pexels, Credit: Khaled Hossain

Brave Get Together Roundtable with Pizza Hut

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