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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Rebecca Hirst

Rebecca Hirst
Fellows Interview with Rebecca Hirst, Brand, Marketing and Communications Leader, Global Consulting, EY

Published on: 10 December 2025

Fellows Interview with Claire Prentice

Claire Prentice
Fellows Interview with Claire Prentice, Joint Head of Marketing and Brand, Scottish Government

Published on: 9 December 2025

What is Search?

By Wilson Ng

Wilson Ng at The AI Toolkit event in Hong Kong with The Marketing Society
Google's Wilson Ng explores how AI is transforming search behaviour and results, and offers three key strategies for marketers to adapt their SEO and content approaches to succeed in this new era of AI-powered search engines.

Published on: 9 December 2025

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Case studies

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Source: KP Snacks Awards entry
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

Published on: 5 July 2022

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Source: TNL Awards Entry
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

Published on: 5 July 2022

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Source: Barclays Awards Entry
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

Published on: 5 July 2022

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Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z
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Videos

Connecting Corporate and Personal Branding

Connecting Corporate and Personal Branding

Today, we live in a world where word of mouth wins. 92% of consumers say they trust recommendations from people over brands.

Connecting Corporate and Personal Branding

Inspiring Minds: Digital Transformation

Digital Transformation

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

Inspiring Minds: Digital Transformation

Future Leaders with Rod Gillies

Rod Gillies

Rod has worked in the drinks industry for over 25 years, from running student unions and bars to developing innovation for some of the UK’s biggest brands an

Future Leaders with Rod Gillies

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