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The Insight - Coming out of Cannes 2026

A Learning Lab with LIONS

By Rachel Letham

Insight into Cannes Lions 2026
Highlights and insights from Cannes Lions Wrapped Up with Paul Kemp-Robertson, David Tiltman and Chloe Markowicz of LIONS. The discussions centred on the pulling apart of what is uniquely human and what is uniquely machine, creators as long-term brand builders, and the growing consumer appetite for friction.

The New Golden Age Won't be Built Alone

By Sophie Devonshire

Mark Given at The Marketing Society Awards

Marketing has a habit of looking backwards. Ask most marketers when the industry was at its best and they’ll point to the 1960s through to the 1980s. Big...

Coverage from Cannes 2026: Part 2

Day 3 and 4

By Rachel Letham

Event at DEPT Secret Garden in Cannes 2026
The final days of Cannes Lions 2026 brought the week's biggest ideas together: AI as infrastructure, people as the point, and conviction as the quality that separates those who follow change from those who lead it. Our Cannes Correspondents report from the Croisette one last time.

Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology

MARKETING INNOVATION AND TECHNOLOGY 
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Winners: Daisy vs Scammers

The Marketing Society Global Awards 2025: Marketing For Positive Change

The Marketing Society Global Awards 2025: Marketing For Positive Change
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Winners Pioneering Responsible Marketing for People, Planet and Profit

The Marketing Society Global Awards 2025: Global Marketing Excellence

The Marketing Society Global Awards Global Marketing Excellence
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Global Marketing Excellence Winners - How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth

Podcasts

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep123-empowerment-with-guest-ellie-norman 35.135652783333335 2024-05-14T06:00:00.000Z

Marketing magic with creative & media optimisation

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

https://podcasts.marketingsociety.com/episode/marketing-magic-with-creative-media-optimisation 27.855653333333333 2024-05-08T10:19:00.000Z

The Whole Marketer Ep122 - Representation with guest Nishma Patel Robb

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep122-representation-with-guest-nishma-patel-robb 47.48416945 2024-05-07T06:00:00.000Z

Videos

Amplify Marketing Festival 2022 Highlights

We heard from a panel of marketing leaders and digital commerce insiders aimed at helping marketers identify the priorities that will accelerate their digita

Singapore Monthly Circle: Digital Commerce

In the space of a few short months there has been an explosion of brands entering the metaverse: It's clear that the metaverse is more than just a passing fa

The Monthly Circle: The Metaverse Part 2