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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Sally Edwards Fellow of The Marketing Society

Fellows Interview with Sally Edwards

Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

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Profit Ability 2: Setting the scene Thinkbox

Profit Ability 2: Channel Analysis

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix.

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Fellows Interview with Scott Morrison

Fellows interview with Scott Morrison founder at the Boom!

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Case studies

2021 TMS Awards winner, Mermaids

The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.

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2021 TMS Awards winner, Heinz

Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

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2021 TMS Awards commended, Tesco I'm a Celebrity

Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

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Podcasts

Marketing magic with creative & media optimisation

Podcast

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

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The Whole Marketer Ep122 - Representation with guest Nishma Patel…

Podcast

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

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The Whole Marketer Ep121 - Psychological Biases with guest…

Podcast

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

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Videos

A Global Conversation | The Fight Against Climate Change – Cop26…

We all know that going green is good for the world, but what are the implications for business?

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A Global Conversation: Success in The Age of Customer Experience

Discover how to outperform your competitors in the demanding age of customer experience.

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Why Marketers Are Essential

Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

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