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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Even F1 Teams trust in performance, and attribute only where possible

By Mark Hull

Aston Marting The Marketing Society Event 2025
Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

Published on: 27 February 2025

Member Interview with Mays Elansari

Image created by The Marketing Society
Member Interview with Mays Elansari, Regional Marketing Director, EMEA, Subway

Published on: 26 February 2025

Tackling Tumult: Responding to Today’s Marketing Turbulence

By Allyson Stewart-Allen

Image by Gerd Altmann from Pixabay
Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

Published on: 25 February 2025

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Case studies

2021 TMS Awards winner, Unilever

Dove's First Refillable Deodorant

Dove
Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

Published on: 3 August 2021

2021 TMS Awards winner, Tesco

Innovating in a crisis, to cement a relationship with shoppers

tesco
Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

Published on: 3 August 2021

2021 TMS Awards winner, Hong Kong Observation Wheel

Hong Kong Observation Wheel AR App Presented by AIA

AIA
The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

Published on: 3 August 2021

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Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep123-empowerment-with-guest-ellie-norman 35.135652783333335 2024-05-14T06:00:00.000Z
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Videos

The Creative Nudge by Kevin Chesters

The Creative Nudge by Kevin Chesters

Kevin has spearheaded creative strategies at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

The Creative Nudge by Kevin Chesters

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Inspiring Minds: Leading with Purpose

Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

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