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Latest Think Pieces

If you want to make advertising great again, learn to Fink

By Gerry Farrell

Graham Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.

The One-Person Multinational Agency is Here and it’s Better for Marketers

By Mahesh Murthy

Man juggling all kind of tech
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Red and blue pills over city lights
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large Winner

£15m Plus

The Marketing Society Global Awards 2025: Brand Communication Large Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large -£15m+) Winner was Always Ahead: The Reinvention of The AA

The Marketing Society Global Awards 2025: Creative Strategy

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Winner was Heritage Editions: How Dulux showed its class through classic literature

The Marketing Society Global Awards 2025: Brand Communication Medium Winner

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Winner was Heritage Editions: How Dulux showed its class through classic literature

Podcasts

Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

https://podcasts.marketingsociety.com/episode/balancing-the-basics-transformation-in-data-driven-marketing 26.512253333333334 2024-04-29T08:06:00.000Z

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. 

Creating impact is an important skill for marketers as...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep120-impact-with-guest-scott-morrison 43.086020133333335 2024-04-23T06:00:00.000Z

Videos

In this session, Mark will share a five-step playbook that shows how to leverage this unique moment in time.

Web 3.0 is coming. How brands can use it to create award winning work.

Right now, there is a battle for talent – a fierce competition to attract the right talent with not only the skills for the role, but who fits the company cu

A Global Conversation: Top Talent Tactics

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022