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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Marketing Leaders Programme 2025: A Q&A

By Rachel Letham

To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

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Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak

Leveraging AI-Generated Folklore to Create Authentic Brand…

By Cigdem Oztabak

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

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Member Interview With Edward Howarth

Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

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Case studies

2021 TMS Awards winner, Tesco Supermarket Sweep

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

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2021 TMS Awards commended, LADbible Group

We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on.

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2021 TMS Awards winner, Starling Bank

Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

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Podcasts

The Whole Marketer Ep121 - Psychological Biases with guest…

Podcast

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

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Balancing the basics & transformation in data driven…

Podcast

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

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Switching from radio to digital through favourite content

Podcast

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

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Videos

Why Marketers Are Essential

Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

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