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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Pixabay Credit Peggy und Marco Lachmann-Anke

What is going on with Britain’s heartland

Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

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One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

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David Haigh Fellow of The Marketing Society

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

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Case studies

2021 TMS Awards winner, The National Lottery/Camelot

You may not know it, but you’ve probably benefited from The National Lottery.

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2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Libresse/Bodyform has always been a purpose heavyweight. We were the first brand to show period blood in advertising, a breakthrough moment of bravery.

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2021 TMS Awards winner, Nationwide

This paper tells the story of Nationwide Building Society acting on our brand purpose in the trickiest circumstances, in the hardest of years, and when it could have cost us dearly.

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Podcasts

Insects - The future of sustainable food for our pets? with…

Podcast

Did you know that 20% of the world's fish and meat is consumed by our pets?

We didn’t… and so yet again, the learning curve continues. We love having...

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Marketing, AI, and globalised points of view

Podcast

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

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Behind the Awards: Cristina Diezhandino, Inspirational Marketing…

Podcast

Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is...

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