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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Marketing Society Global Awards Judges Q&A

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

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Member Interview with Anna-Karin Birnik

Member Interview with Anna-Karin Birnik, Fractional CMO | Freelance Consultant

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TwentyFirstCenturyBrand Purpose x Profit - approved image

How CMOs Can Drive Growth by Aligning Profit with Purpose

Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

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Case studies

2021 TMS Awards winner, Essity: Tena

Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

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2021 TMS Awards commended, Blue Light Card

This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

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2021 TMS Awards winner, The National Lottery/Camelot

You may not know it, but you’ve probably benefited from The National Lottery.

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Podcasts

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Podcast

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.

Creating impact is an important skill for marketers as...

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Honing in on the ‘S’ of E S G – a critical component of the…

Podcast

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

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Why organisations need to align sales and marketing

Podcast

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

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