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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Cannes Review 2024 - The Preview

By Julian Boulding

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

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Speaker Q&A with Pete Markey, CMO at Boots UK

We caught up with Pete Markey, CMO at Boots UK ahead of him presenting the Ogilvy Lecture at Amplify this year.

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Member Interview with Rima Al Jareh

Member Interview with Rima Al Jareh, PR & Communications Lead at Wio Bank

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Case studies

2021 TMS Awards commended, Tesco

Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

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2021 TMS Awards winner, O2

The telco industry was facing greater commoditisation than ever before.

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Marketing Transformation 2020

By Accenture

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

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Podcasts

The Whole Marketer Ep112 - Brand partnerships with guest Beth…

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Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.

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