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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Red and blue pills over city lights
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

Published on: 26 March 2026

AI is not creating your brand, it is interpreting what already exists

By Kerry Parkin

Futuristic landscape with AI interface
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Published on: 26 March 2026

Why AI in Customer Experience May Be Happening in the Wrong Place

By Darius LaBelle

Alt text Interacting with the digital future
AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Published on: 26 March 2026

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Case studies

The Marketing Society Global Awards 2025: Brand Communication Small Winner

Under £5m

The Marketing Society Global Awards 2025: Brand Communication Small Winner Charlie Bigham
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Small - under £5m) Winner was Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream

Published on: 5 July 2025

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Customer Experience and Engagement Winners Yas Annual Pass

Published on: 2 July 2025

The Marketing Society GCC Awards 2025 Winner: Best Team

The Marketing Society GCC Awards 2025 Winner: Best Team
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

Published on: 26 June 2025

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Podcasts

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

https://podcasts.marketingsociety.com/episode/honing-in-on-the-s-of-e-s-g-a-critical-component-of-the-sustainability-journey-with-beth-knight-social-impact-and-sustainability-director 47.283372916666664 2024-04-22T09:37:00.000Z

Why organisations need to align sales and marketing

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

https://podcasts.marketingsociety.com/episode/why-organisations-need-to-align-sales-and-marketing 22.227591833333335 2024-04-16T13:25:00.000Z

The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. 

Gaining buy-in is a critical skill for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep119-buy-in-with-guest-rachael-wheatley 29.543271533333332 2024-04-16T09:30:00.000Z
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Videos

LOVEWORK: Book Launch

Lovework

Life provides a unique opportunity to do great things and help make the world a better place.

LOVEWORK: Book Launch

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Source: Unsplash, Credit: Richard Horvath

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Jon Levy

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

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