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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

YanYi Chee
Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Published on: 17 February 2026

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

AI generated image
Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Published on: 17 February 2026

Dispatch from Davos:Why Davos matters more to CMOs than ever

By John Rudaizky

Diverse business professionals in circular discussion at EY Davos meeting, seated around table in modern setting
After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

Published on: 17 February 2026

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Case studies

2022 TMS Awards Winner, Nationwide Building Society

Evolving Nationwide back into a building society

Source: Unsplash, Credit: drmakete lab
The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

Published on: 4 July 2022

2022 TMS Awards Winner, Dove

Taking on Taking Selfies.

Source: Dove Awards Case Study
Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

Published on: 4 July 2022

2022 TMS Awards Winner, Metro Bank

Getting lockdown start-ups, up and running

Source: Unsplash, Credit: Paul Fiedler
When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

Published on: 27 June 2022

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Podcasts

Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

https://podcasts.marketingsociety.com/episode/balancing-the-basics-transformation-in-data-driven-marketing 26.512253333333334 2024-04-29T08:06:00.000Z

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. 

Creating impact is an important skill for marketers as...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep120-impact-with-guest-scott-morrison 43.086020133333335 2024-04-23T06:00:00.000Z
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Videos

Customer Journey Is More Than Just a Journey

Source: Unsplash, Credit: Kun Fotografi

Explore the experiences, challenges and changes in the customer journey post COVID-19.

Customer Journey Is More Than Just a Journey

Inspiring Minds: Why Great Innovation Needs Great Marketing

Source: Unsplash, Credit: Johannes Plenio

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

Inspiring Minds: Why Great Innovation Needs Great Marketing

Community Collabor-eight: Empathy and Productivity

Source: Unsplash, Credit: Alex Green

As we look to the year ahead, how can we ensure that we balance our own well-being with higher motivation and productivity as a team?

Community Collabor-eight: Empathy and Productivity

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