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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Patrick Barwise Fellow of The Marketing Society

Managing Disagreement Within Your Team

By Patrick Barwise

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

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Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy…

We caught up with Chief Growth Officer at Ogilvy UK, Laura Vipond, as Ogilvy return as head sponsors of Amplify 2024.

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Member Interview with Jessy Thomas

Member Interview with Jessy Thomas, Brand strategist, Mer.cury Creative

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Case studies

2021 TMS Awards commended, Farrow & Ball

During the pandemic, the home decor market in the UK was booming.

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2021 TMS Awards commended, Sipsmith

The beginning of Sipsmith marked the rise of a modern-day gin-aissance, and the two are not a coincidence.

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2021 TMS Awards commended, Tesco

Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

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Podcasts

Diving into data & boosting marketing curiosity with AI

Podcast

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis...

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Episode 1: The power of entrepreneurial thinking for brands:

Podcast

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode...

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Data deep dive: Choosing what's relevant & avoiding…

Podcast

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

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