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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Profit Ability 2: Setting the scene Thinkbox

From Thinkbox Profit Ability 2:The new business case for…

Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.

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Source Canva Credit Chaofann from Getty Images

Three Strategic Lenses for Brand Evolution

By Adam Breedon

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

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Sally Edwards Fellow of The Marketing Society

Fellows Interview with Sally Edwards

Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

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Case studies

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Libresse/Bodyform has always been a purpose heavyweight. We were the first brand to show period blood in advertising, a breakthrough moment of bravery.

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2021 TMS Awards winner, Nationwide

This paper tells the story of Nationwide Building Society acting on our brand purpose in the trickiest circumstances, in the hardest of years, and when it could have cost us dearly.

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2021 TMS Awards commended, Farrow & Ball

During the pandemic, the home decor market in the UK was booming.

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Podcasts

The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Podcast

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.

Gaining buy-in is a critical skill for...

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Unpacking the Action - Intention Gap with Sandy Skees, Purpose…

Podcast

“Be the voice of the consumer who wants to do more.”

ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We...

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AI & Content Creation for All Marketers

Podcast

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

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