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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Elektra Vais

Member Interview with Elektra Vais, Client Success Director at Always Be Content

The Transformative Power of Partnerships

Insights from a Decade of Success

GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Case studies

2021 TMS Awards winner, Heinz

Keeping Heinz top of mind, come rain, hail or shine.

Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

2021 TMS Awards commended, Tesco I'm a Celebrity

I'm a Celebrity, get me to tescoooo!

Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

2021 TMS Awards winner, Tesco Supermarket Sweep

Tesco X Supermarket Sweep

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

Podcasts

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

https://podcasts.marketingsociety.com/episode/honing-in-on-the-s-of-e-s-g-a-critical-component-of-the-sustainability-journey-with-beth-knight-social-impact-and-sustainability-director 47.283372916666664 2024-04-22T09:37:00.000Z

Why organisations need to align sales and marketing

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

https://podcasts.marketingsociety.com/episode/why-organisations-need-to-align-sales-and-marketing 22.227591833333335 2024-04-16T13:25:00.000Z

The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.

Gaining buy-in is a critical skill for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep119-buy-in-with-guest-rachael-wheatley 29.543271533333332 2024-04-16T09:30:00.000Z