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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

What brands can learn about customer obsession

By Ruth Fittock

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

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Member interview with Tyrone Gracias

Member Interview with Tyrone Gracias Head of Laundry Marketing at Henkel

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Leveraging behavioural science to improve marketing

By Marketreach

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

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Case studies

2020 Brave Awards commended, Guinness Storehouse

In the mid 1990s, the Guinness Hopstore, a museum dedicated to the heritage of the brand, was close to capacity. A small extension could be built, but was a slightly bigger museum what the brand needed?

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2020 Brave Awards commended, KFC

In 2018, KFC was faced with the biggest crisis of its history.

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2020 Brave Awards commended, TfL

In 2000, London transport faced serious problems. Roads were congested, air quality was poor, deaths and serious injuries on the roads were high, and customer experience on public transport was decidedly mixed.

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Podcasts

Exploring the world of ‘Meaningful Work’ - Challenges and…

Podcast

Are you using your career to fight for the future?

In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach...

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Leading Conversations - Web 3.0

Podcast

Episode 6

In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving...

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Think Equal Podcast - Leanne Foy meets Christina Ioannidis

Podcast

This month, THINK EQUAL Project Director, Leanne Foy met Christina Ioannidis award winning communications consultant, motivational speaker, MC, author, trainer...

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