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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Pia de Malherbe

Member Interview with Pia de Malherbe, Chief Brand Officer - Gen-Alpha Expert

Member interview with zineb lahkim bennani

Member Interview with Zineb Lahkim Bennani, Founder of Storyline

Fellows Interview with Matthias Blume

Fellows Interview with Matthias Blume, VP Marketing Asean & South Pacific The Coca-Cola Company.

Case studies

2021 TMS Awards commended, LADbible Group

LADx

We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on.

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

2021 TMS Awards winner, Essity: Tena

Our bodies change, but why should we?

Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

Podcasts

Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novell

“Be the voice of the consumer who wants to do more.”

ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We...

https://podcasts.marketingsociety.com/episode/unpacking-the-action-intention-gap-with-sandy-skees-purpose-and-impact-global-lead-porter-novell 38.95074686666667 2024-04-09T15:59:00.000Z

AI & Content Creation for All Marketers

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

https://podcasts.marketingsociety.com/episode/ai-content-creation-for-all-marketers 24.58862585 2024-04-09T09:24:00.000Z

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z