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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Earning brand loyalty amid uncertainty

Written by Canvas8

Chinese Products Market
As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8

Published on: 15 June 2026

How AI is Reshaping the Consumer Journey

Sophie Devonshire at Navigate Now & Next
As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Published on: 12 June 2026

Why the Future Belongs to Brands Built to Last

By Nicky Smith

Nicky Smith Gain at Navigate Now & Next
Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

Published on: 8 June 2026

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Case studies

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Customer Experience and Engagement Winners Yas Annual Pass

Published on: 2 July 2025

The Marketing Society GCC Awards 2025 Winner: Best Team

The Marketing Society GCC Awards 2025 Winner: Best Team
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Best Use of Media

The Marketing Society GCC Awards 2025 Winner: Best use of media
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

Published on: 26 June 2025

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Podcasts

The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep118-challenger-brands-with-guest-kerttu-inkeroinen 29.209775 2024-03-26T07:00:00.000Z
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Videos

How To Live And Breathe Your Brand Purpose As A Leader

Source: Unsplash, Credit: Anne Nygård

How To Live And Breathe Your Brand Purpose As A Leader

Creativity during COVID-19 with Channel 4's Jon Snow

Jon Snow

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs an

Creativity during COVID-19 with Channel 4's Jon Snow

Leadership In Uncertain Times: Deliver

Source: Unsplash, Credit: Yannik Mika

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

Leadership In Uncertain Times: Deliver

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