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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The role of media during Ramadan

a report from The Trade Desk

Global research by The Trade Desk on Ramadan
Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Published on: 13 February 2025

Fellows interview with Mohammed Ismaeel Hameedaldin

Image created by The Marketing Society
Fellows interview with Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors.

Published on: 13 February 2025

Member interview with Lucas Stamm

Image created by The Marketing Society
Member Interview with Lucas Stamm, Marketing Manager at O Beach Dubai

Published on: 12 February 2025

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Case studies

2021 TMS Awards commended, Blue Light Card

Why a little known loyalty card shifted its focus away from transactions, when Covid-19 hit.

blc
This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

Published on: 26 July 2021

2021 TMS Awards winner, The National Lottery/Camelot

The Two Billion Pound Turnaround

tnl
You may not know it, but you’ve probably benefited from The National Lottery.

Published on: 26 July 2021

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: #wombstories

bodyform
Libresse/Bodyform has always been a purpose heavyweight. We were the first brand to show period blood in advertising, a breakthrough moment of bravery.

Published on: 26 July 2021

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Podcasts

Taking TV insights into data-driven marketing

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

https://podcasts.marketingsociety.com/episode/taking-tv-insights-into-data-driven-marketing 23.17888435 2024-04-02T14:43:00.000Z

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z

The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep118-challenger-brands-with-guest-kerttu-inkeroinen 29.209775 2024-03-26T07:00:00.000Z
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Videos

A Global Conversation: Cookie-less world

Video: A Global Conversation: Cookie-less world

A Global Conversation: Cookie-less world

Our launch in Abu DHabi

Our launch in Abu DHabi

The Ogilvy Gambit

The Ogilvy Gambit

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