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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Jamie McCall

CMO, Barbour

jamieweb

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has that shaped your approach at...

Published on: 25 March 2026

Everyone's Automating. Almost Nobody's Growing.

Collaborating with holographic intelligence
This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

Published on: 24 March 2026

A Different Question: Rethinking Trust For A New Era

By Michael Bayler

Robot reading a newspaper
Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

Published on: 23 March 2026

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Case studies

Behind the Scenes: Marketing for Positive Change

What the judges thought

By Rachel Letham

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Creative Strategy winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Brand Communication winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Published on: 18 December 2024

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Podcasts

B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

https://podcasts.marketingsociety.com/episode/b2b-marketing-innovation-for-future-creative-success 18.129850333333334 2024-03-19T10:05:00.000Z
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Videos

Leadership In Uncertain Times: Deliver

Source: Unsplash, Credit: Yannik Mika

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

Leadership In Uncertain Times: Deliver

Customer Journey Is More Than Just a Journey

Source: Unsplash, Credit: Kun Fotografi

Explore the experiences, challenges and changes in the customer journey post COVID-19.

Customer Journey Is More Than Just a Journey

Inspiring Minds: Why Great Innovation Needs Great Marketing

Source: Unsplash, Credit: Johannes Plenio

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

Inspiring Minds: Why Great Innovation Needs Great Marketing

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