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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Vikram Krishna

Vikram Krishna
Fellows Interview with Vikram Krishna, Co-Founder, Sacred Groves

Published on: 7 November 2025

Fellows Interview with Lynette Pang

Lynette Pang
Fellows Interview with Lynette Pang, Deputy CEO, National Arts Council

Published on: 6 November 2025

Fellows Interview with Amina Taher

Amina Taher
Fellows Interview with Amina Taher, Chief Marketing Officer, Wio Bank

Published on: 5 November 2025

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Case studies

2022 TMS Awards Winner, TFL

How TfL went from the poster child of COVID spreading to the heart of London’s recovery

TFL Awards entry
As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

Published on: 27 June 2022

2022 TMS Awards winner, TUI

TUI Marketing Team 2020-21 - From Surviving to Thriving

Source: TUI Awards entry
Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

Published on: 27 June 2022

Leading The Personalisation Conversation

In partnership with Meta

Personalisation
MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

Published on: 21 March 2022

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Podcasts

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z

Taking TV insights into data-driven marketing

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

https://podcasts.marketingsociety.com/episode/taking-tv-insights-into-data-driven-marketing 23.17888435 2024-04-02T14:43:00.000Z

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z
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Videos

A Global Conversation Balancing Long vs Short Term Marketing Strategies

Video: A Global Conversation Balancing Long vs Short Term Marketing Strategies

A Global Conversation Balancing Long vs Short Term Marketing Strategies

A Global Conversation: Cookie-less world

Video: A Global Conversation: Cookie-less world

A Global Conversation: Cookie-less world

Our launch in Abu DHabi

Our launch in Abu DHabi

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