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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

THE MARKETING SOCIETY UAE AWARDS 2024 WINNERS

The Marketing Society Announces the Winners of the 2024 UAE Awards

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Member Interview Diane Perlman

Member Interview with Diane Perlman, CEO of Branding Matters

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The Marketing Society Digital Day Scotland

The Digital Day 2024 Deep Dive

By Rachel Letham

A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

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Case studies

2020 Brave Awards commended, Bodyform

Truly brave work doesn’t just reflect culture, it changes it.

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2020 Brave Awards commended, Heinz

It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

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2020 Brave Awards winner, Diageo Bar Academy

Objective: Bar Professionals have enormous power over which brands are served, how well they are served and the experiences our drinkers have when they go out.

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Podcasts

Rediscovering the magic of DTC in data driven marketing

Podcast

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

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Nature on the board…Part 2: Exploring what business has to do…

Podcast

Part 2 - “We have to find the courage to do something different…”

Following on from Episode 1, we delve further into the role of law in sustainability. 2023...

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Leading Conversations - The Importance of a Strong Employer Brand

Podcast

Episode 5

In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer...

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Videos

Demodern—Creative Technologies - a case study on digital change

Hi! My name is Kristian Kerkhoff, a co-owner, managing director (and still a designer at heart), of Demodern—Creative Technologies. We founded the agency in 2008. That was the time when the digital change became socially noticeable.

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