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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Greg Carton

Greg Carton
Member Interview with Greg Carton, Chief Brand Officer, Chaos Theory

Published on: 13 February 2026

Member Interview with Eve Wright

Eve Wright
Member Interview with Eve Wright, Head of Media Strategy, ITV

Published on: 13 February 2026

How do marketers use AI without reinforcing bias?

By Roberto Moccia

Data review and analysis in office
This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

Published on: 10 February 2026

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Case studies

2022 TMS Awards Winner, TFL

How TfL went from the poster child of COVID spreading to the heart of London’s recovery

TFL Awards entry
As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

Published on: 27 June 2022

2022 TMS Awards winner, TUI

TUI Marketing Team 2020-21 - From Surviving to Thriving

Source: TUI Awards entry
Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

Published on: 27 June 2022

Leading The Personalisation Conversation

In partnership with Meta

Personalisation
MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

Published on: 21 March 2022

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Podcasts

AI & Content Creation for All Marketers

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

https://podcasts.marketingsociety.com/episode/ai-content-creation-for-all-marketers 24.58862585 2024-04-09T09:24:00.000Z

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z
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Videos

The Digital Day

Digital Day

The Digital Day was designed by and for leaders like you.

The Digital Day

Five Skills to Succeed with Helen Tupper

Helen Tupper

Careers today are characterised by change, ambiguity and possibility.

Five Skills to Succeed with Helen Tupper

The Uplifters Series: Business Recoded

Business Recoded

Most businesses are just not fit for the future. And that was before Covid-19.

The Uplifters Series: Business Recoded

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