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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Inside the leap to the top marketing role

The CMO Pathway

By Robert Wills

Hat Stack
A summary of The CMO Pathway: Inside the leap to the top marketing role - a recent event in New York, by Robert Wills, Chief Marketing Officer, VCCP who adds his own insights and take-aways.

Published on: 2 June 2026

The CMO Pathway: Inside the leap to the top marketing role

CMO Pathway Event The Marketing Society New York
A detailed summary of the recent event in New York: The CMO Pathway: Inside the leap to the top marketing role, with key take aways, action points and insights.

Published on: 2 June 2026

The Machines Got an Upgrade. Did You?

Where the real bottleneck in marketing lies, and why the most urgent upgrade right now has nothing to do with your tech stack

By Julien Carsenti

Scott presenting at Navigate: Now & Next 2026 Singapore
Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.

Published on: 29 May 2026

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Case studies

The Marketing Society GCC Awards 2025 Winner: Business to Business

The Marketing Society GCC Awards 2025 Winner: Business to Business
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Successful and Effective Partnerships Madagascar National Tourism Board and Whereisthis

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Sustainability

The Marketing Society GCC Awards 2025 Winner: Sustainability
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Sustainability Winners Red Sea Development

Published on: 26 June 2025

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Podcasts

B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

https://podcasts.marketingsociety.com/episode/b2b-marketing-innovation-for-future-creative-success 18.129850333333334 2024-03-19T10:05:00.000Z

The Whole Marketer Ep117 - Inclusive leadership with guest David McQueen

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep117-inclusive-leadership-with-guest-david-mcqueen 34.85831945 2024-03-19T07:00:00.000Z

Uncover channel-less marketing for better audience targeting

In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo...

https://podcasts.marketingsociety.com/episode/uncover-channel-less-marketing-for-better-audience-targeting 20.28843536666667 2024-03-12T10:49:00.000Z
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Videos

Customer Journey Is More Than Just a Journey

Source: Unsplash, Credit: Kun Fotografi

Explore the experiences, challenges and changes in the customer journey post COVID-19.

Customer Journey Is More Than Just a Journey

Inspiring Minds: Why Great Innovation Needs Great Marketing

Source: Unsplash, Credit: Johannes Plenio

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

Inspiring Minds: Why Great Innovation Needs Great Marketing

Community Collabor-eight: Empathy and Productivity

Source: Unsplash, Credit: Alex Green

As we look to the year ahead, how can we ensure that we balance our own well-being with higher motivation and productivity as a team?

Community Collabor-eight: Empathy and Productivity

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