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Latest Think Pieces

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

By James Smyllie

Media Plans event The Marketing Society Singapore
A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Member Interview with Julia Galina

Julia Galina
Member Interview with Julia Galina, Chief Growth and Marketing Officer

Case studies

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Grand Prix winner from The Marketing Society Global Awards 2024
Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Behind the Scenes: Business to Business (Small and Medium)

What the judges thought...

By Rachel Letham

Business to Business Small to Medium: The Marketing Society Awards Roland DG
Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

What the judges thought...

By Rachel Letham

Campaign of the Year 2023 The Marketing Society Awards The AA
Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

Podcasts

The Whole Marketer Ep117 - Inclusive leadership with guest David McQueen

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep117-inclusive-leadership-with-guest-david-mcqueen 34.85831945 2024-03-19T07:00:00.000Z

Uncover channel-less marketing for better audience targeting

In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo...

https://podcasts.marketingsociety.com/episode/uncover-channel-less-marketing-for-better-audience-targeting 20.28843536666667 2024-03-12T10:49:00.000Z

The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep116-responsiveness-with-guest-anna-henwood 28.921992366666668 2024-03-12T07:00:00.000Z

Videos

As we look to the year ahead, how can we ensure that we balance our own well-being with higher motivation and productivity as a team?

Community Collabor-eight: Empathy and Productivity

As the world around us changes rapidly, marketing leaders need to be able to pivot, accelerate and innovate with speed and agility.

Flexible Marketing Expertise: Are You Ready for Open Talent

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19