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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Rana Brightman

Rana Brightman
Member Interview with Rana Brightman, Co-Founder, CEO and Chief Strategy Officer, Ladyship

Published on: 9 February 2026

Member Interview with Utkarsha Kalra

Utkarsha Kaira
Member Interview with Utkarsha Kalra, Marketing and Business Development Manager

Published on: 9 February 2026

Member Interview with Lisa Tan

Lisa Tan
Member Interview with Lisa Tan, Marketing Director, Asia-Pacific, Aviation Week by Informa

Published on: 6 February 2026

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Case studies

2021 TMS Awards commended, Macmillan Cancer Support

Macmillan: We stand for betterness

Macmillan
It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

Published on: 5 August 2021

2021 TMS Awards commended, Direct Line Group

Direct Line - We're On It

direct line
This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

Published on: 5 August 2021

2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

The team that live fearlessly, so we can all live fearless

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

Published on: 5 August 2021

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Podcasts

B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

https://podcasts.marketingsociety.com/episode/b2b-marketing-innovation-for-future-creative-success 18.129850333333334 2024-03-19T10:05:00.000Z
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Videos

The Creative Nudge by Kevin Chesters

The Creative Nudge by Kevin Chesters

Kevin has spearheaded creative strategies at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

The Creative Nudge by Kevin Chesters

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Inspiring Minds: Leading with Purpose

Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

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