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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Inspiration: The Digital Day England 2024 | Review

By Sarah Dear

Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

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Member Interview with Alan Thompson

Member interview with Alan Thompson, CEO NRS

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Source IAS The Marketing Society - Digital Day Singapore 2024

Key Insights from the Digital Day Singapore

By Darren Chuckry

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

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Case studies

2020 Brave Awards winner, Formula 1

At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.

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2020 Brave Awards winner, LADbible Group

1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...

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2020 Brave Awards winner, Stroke Association

In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

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Podcasts

Leading Conversations - Sustainability

Podcast

Episode 4

In this episode, Lane Agency are joined by Christian Arno and Olly Davies as they discuss the broad, but piping hot topic of sustainability – from...

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Neurodiversity as a marketing superpower

Podcast

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics...

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