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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Lousie Killough

Louise Killough
Member Interview with Lousie Killough, Executive Director, The Union

Published on: 10 March 2026

Member Interview with Dom Robertson

Dom Robertson
Member Interview with Dom Robertson, Managing Director RPM

Published on: 10 March 2026

Why Marketing Matters: The Campaigns That Changed Everything: Part 3

By Rachel Letham

Marketing milestones of the 2010s and 2020s
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Sport England's This Girl Can to Nike Dream Crazy, three iconic campaigns from the 2010s and 2020s prove that the greatest marketing doesn't sell products, it shapes culture, identity and behaviour change.

Published on: 9 March 2026

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Case studies

The Marketing Transformation Report 2024

In partnership with Accenture Song

Marketing Transformation Report 2024
The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Published on: 2 December 2024

The 39th Marketing Society Awards Case Studies

By Rachel Letham

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 4 July 2024

Driving Digital: Smart's E-Commerce Revolution

How AI and Data Transformed Car Buying

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Published on: 3 July 2024

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Podcasts

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z
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Videos

The Uplifters Series: How to Achieve Big Bold Goals by Being Human

Caspar Craven

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Teamwork

The Uplifters Series: How to Achieve Big Bold Goals by Being Human

The Digital Day

Digital Day

The Digital Day was designed by and for leaders like you.

The Digital Day

Five Skills to Succeed with Helen Tupper

Helen Tupper

Careers today are characterised by change, ambiguity and possibility.

Five Skills to Succeed with Helen Tupper

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