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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

By Rachel Letham

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

Published on: 3 July 2025

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Published on: 3 July 2025

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Cannes Lions and WARC Creative Impact Unpacked on the Rotonde Stage

By Rachel Letham

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Published on: 3 July 2025

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Case studies

2021 TMS Awards commended, Tesco

A commitment to serve all of Britain's shoppers

tesco
Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

Published on: 5 August 2021

2021 TMS Awards winner, Transport for London

Covid response campaign

tfl
London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

Published on: 4 August 2021

2021 TMS Awards commended, Graham's The Family Dairy

Grahams
We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

Published on: 4 August 2021

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Podcasts

The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep116-responsiveness-with-guest-anna-henwood 28.921992366666668 2024-03-12T07:00:00.000Z

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z
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Videos

Marketing Society Annual Lecture 2021

With the Global CEO of Gillette, Gary Coombe
gc

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

Navigating New Faultlines of Retail

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Wonder Women

What does the future hold for women in marketing? With Diageo, The Female Lead, and authors Katy Mousinho and Giles Lury
ww

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

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