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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows interview with Sabah Naqushbandi

Image created by The Marketing Society
Fellows interview with Sabah Naqushbandi Managing Director at THE OUTNET.

Published on: 7 February 2025

Fellows interview with Emma Harris

Image created by The Marketing Society
Fellows interview with Emma Harris Founder and Chief Executive at Glow London.

Published on: 7 February 2025

Fellows interview with Jessica Myers

Image created by The Marketing Society
Fellows interview with Jessica Myers Chief Customer Officer at The Very Group.

Published on: 7 February 2025

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Case studies

2020 Brave Awards commended, Cesar

Putting dog food into vogue

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When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

Published on: 31 July 2020

2020 Brave Awards commended, #Drymester

Make every trimester #drymester

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When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

Published on: 31 July 2020

2020 Brave Awards commended, Dignity Funerals

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As one of the UK’s largest funeral services providers, Dignity Plc is well-established as a caring and thoughtful service provider, able to help people at one of the most difficult times in their lives.

Published on: 31 July 2020

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Podcasts

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z
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Videos

Marketing Society Annual Lecture 2021

With the Global CEO of Gillette, Gary Coombe
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The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

Navigating New Faultlines of Retail

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Wonder Women

What does the future hold for women in marketing? With Diageo, The Female Lead, and authors Katy Mousinho and Giles Lury
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Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

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