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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source IAS The Marketing Society - Digital Day Singapore 2024

Digital Day Conference Singapore - a review

By Belinda Clark

The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.

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Attention drives business outcomes for brands

By Laura Quigley

A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

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SheSportTech

By Garry Dods

Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

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Case studies

2020 Brave Awards winner, Ovo Energy

Boost is an energy provider focused on serving the needs of low-income families with Pay-As-You-Go (PAYG) meters.

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2020 Brave Awards winner, Chelsea Football Club

With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action...

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2020 Brave Awards winner, Paddy Power

Gambling addiction is a signiﬁcant problem in the UK. Meanwhile, betting brands have become addicted to football sponsorship.

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Podcasts

Think Equal Podcast - Leanne Foy meets Lisa King

Podcast

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

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The Whole Marketer Ep108 - Marketing Effectiveness with guest…

Podcast

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

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Marketing - The Management Science of Empathy, with Nicolas…

Podcast

“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are...

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