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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Published on: 3 July 2025

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

With The Marketing Society and UK Advertising 

By Brynie McBurney

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Published on: 3 July 2025

Cannes Lions 2025: A brave new world?

Julian Boulding's (p)review of Cannes Lions 2025

By Julian Boulding

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Published on: 3 July 2025

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Case studies

2021 TMS Awards winner, McDonald's

How closing our business was good for business

McDonalds
It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

Published on: 4 August 2021

2021 TMS Awards winner, Birds Eye

Partnering with Iceland & hunting for Captain Charlotte

Birds Eye
In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

Published on: 4 August 2021

2021 TMS Awards commended, Refuge

How making a number famous helped to save women's lives

Refuge
This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

Published on: 4 August 2021

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Podcasts

Diving into data & boosting marketing curiosity with AI

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis...

https://podcasts.marketingsociety.com/episode/diving-into-data-boosting-marketing-curiosity-with-ai 29.679455783333335 2024-02-27T13:18:00.000Z

Episode 1: The power of entrepreneurial thinking for brands:

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode...

https://podcasts.marketingsociety.com/episode/the-power-of-entrepreneurial-thinking-for-brands-episode-1 23.73746926666667 2024-02-22T09:00:00.000Z
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Videos

The Age of Agility, with LinkedIn

age

How can you work smarter not harder in 2021?

The Age of Agility, with LinkedIn

Marketing Society Awards Showcase 2021

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Each year we ask winners from The Marketing Society Awards (most recently called the Brave Awards) to talk us through their award-winning p

Marketing Society Awards Showcase 2021

Global Conversation: New Years Revolution

In this month's Global Conversation, we bring leaders together from our hubs who will reveal their New Year’s revolution

Global Conversation: New Years Revolution

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