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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member interview with Lex Bradshaw-Zanger

Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

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‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

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Accelerating AI-Driven Marketing Maturity

In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

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Case studies

2020 Brave Awards winner, Nationwide

11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

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2020 Brave Awards winner, Guinness Clear

Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...

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2019 Brave Awards commended, HSBC

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from...

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Podcasts

Leading Conversations - No wrong path

Podcast

Episode 3

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths...

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TikTok as the ultimate marketing tool for our age

Podcast

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate...

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The Whole Marketer Ep107 - Strategic Insights with guest Febronia…

Podcast

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial...

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Videos

A Global Conversation Planning for 2021

What does the future look like as we ease out of lock-down and look ahead to ensure companies long-term survival?

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The Last Glaciers

From the Director of award-winning environmental documentary, A Plastic Ocean, join us for a behind-the-scenes look at its anticipated follow-up, The Last Gl

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Under the Spotlight, with Netflix's former CMO, Jaclyn…

Jaclyn discussed innovation and embracing change throughout your leadership journey, revealing how she's lived her life by the ‘omne trium perfectum’ r

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