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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Marketing Matters: The Campaigns That Changed Everything: Part 1

By Rachel Letham

iconic brands of the 80s and 90s in marketing
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

Published on: 6 March 2026

Member Interview with VJ Anand

VJ Anand
Member Interview with VJ Anand, Co-Founder and CCO, Ballsy

Published on: 2 March 2026

Member Interview with Jack Shearring

Jack Shearring
Member Interview with Jack Shearring, Head of Transformation, Mediasense

Published on: 2 March 2026

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Case studies

The annual B2B marketing effectiveness barometer

By The Marketing Practice

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Published on: 10 February 2023

Marketing Transformation 2022

In partnership with Accenture Song

Transformation report
We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

Published on: 27 September 2022

2022 TMS Awards Commended, Tricor Group

Tricor
The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Published on: 4 August 2022

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Podcasts

Unofficial Partner - The Buy Side - MoneyGram and F1

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-moneygram-and-f1 49.96023195 2024-02-20T14:04:00.000Z

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep115-marketing-effectiveness-with-guest-dr-grace-kite 41.903979166666666 2024-02-20T07:00:00.000Z

Tune out the data noise thanks to a creative compass

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

https://podcasts.marketingsociety.com/episode/tune-out-the-data-noise-thanks-to-a-creative-compass 27.976707483333332 2024-02-13T11:26:00.000Z
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Videos

Future Leaders with Rod Gillies

Rod Gillies

Rod has worked in the drinks industry for over 25 years, from running student unions and bars to developing innovation for some of the UK’s biggest brands an

Future Leaders with Rod Gillies

The Creative Nudge by Kevin Chesters

The Creative Nudge by Kevin Chesters

Kevin has spearheaded creative strategies at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

The Creative Nudge by Kevin Chesters

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

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