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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Malena Roche

Malena Roche
Member Interview with Malena Roche, Senior Social Media Consultant, Ignited Insights - Self Employed

Published on: 28 January 2026

Shaping the Future with AI

insights from the Connection Circle

By Rachel Letham

Member of The Marketing Society in a Connection Circle at an event
In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Published on: 27 January 2026

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Davos World Economic Forum

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

Published on: 27 January 2026

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Case studies

2021 TMS Awards commended, Counter Terrorism Policing

How we got people talking about radicalisation

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This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

Published on: 4 August 2021

2021 TMS Awards winner, RNIB

Redesigning the world for people with sight loss

RNIB
RNIB has an ambitious goal, to make the world see sight loss differently.

Published on: 4 August 2021

2021 TMS Awards commended, Oatly

The New Word

Oatly
How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

Published on: 4 August 2021

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Podcasts

Diving into data & boosting marketing curiosity with AI

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis...

https://podcasts.marketingsociety.com/episode/diving-into-data-boosting-marketing-curiosity-with-ai 29.679455783333335 2024-02-27T13:18:00.000Z

Episode 1: The power of entrepreneurial thinking for brands:

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode...

https://podcasts.marketingsociety.com/episode/the-power-of-entrepreneurial-thinking-for-brands-episode-1 23.73746926666667 2024-02-22T09:00:00.000Z

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

https://podcasts.marketingsociety.com/episode/data-deep-dive-choosing-whats-relevant-avoiding-shiny-new-objects 22.056925166666666 2024-02-20T15:41:00.000Z
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Videos

Industry Insights with ICAS

Mental health & wellbeing as a strategic priority

Industry Insights with ICAS

Star Awards Showcase 2022

Star Awards Showcase 2022

Membership that speaks for itself

Syl

The Marketing Society is here to inspire, accelerate and connect the world’s smartest marketers.

Membership that speaks for itself

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