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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Languages of Rational and Irrational

By Mark Simmonds

Source Canva
Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

Published on: 4 February 2025

Member Interview with Joyce Craddock

image provided by joyce
Member Interview with Joyce Craddock, Director for Growth, Landor Hong Kong

Published on: 3 February 2025

How Aston Martin Aramco Formula One® Team is redefining

the 3 P's: Performance, Purpose, and Partnership

By Rachel Letham

Source Aston Martin via The Marketing Society event
We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

Published on: 30 January 2025

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Case studies

2020 Brave Awards commended, Bodyform

'Viva la vulva' When the world was dancing around the issue, we made it sing

vulva
Truly brave work doesn’t just reflect culture, it changes it.

Published on: 30 July 2020

2020 Brave Awards commended, Heinz

How seriously good marketing turned a featherweight into a contender

mayo
It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

Published on: 30 July 2020

2020 Brave Awards winner, Diageo Bar Academy

An audacious digital experiment to unleash the power of bar professionals

bar
Objective: Bar Professionals have enormous power over which brands are served, how well they are served and the experiences our drinkers have when they go out.

Published on: 30 July 2020

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Podcasts

Unofficial Partner - The Buy Side - MoneyGram and F1

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-moneygram-and-f1 49.96023195 2024-02-20T14:04:00.000Z

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep115-marketing-effectiveness-with-guest-dr-grace-kite 41.903979166666666 2024-02-20T07:00:00.000Z

Tune out the data noise thanks to a creative compass

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

https://podcasts.marketingsociety.com/episode/tune-out-the-data-noise-thanks-to-a-creative-compass 27.976707483333332 2024-02-13T11:26:00.000Z
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Videos

yuu Rewards Club: the need for digital transformation

yuu
The Dairy Farm Group is the leading retailer in Hong Kong that has served Hong Kongers for a very long time.

yuu Rewards Club: the need for digital transformation

Marketing Society Awards 2021 - a word from Syl Saller

syl

For more information on how to enter The Marketing Society Awards 2021 head here.

Marketing Society Awards 2021 - a word from Syl Saller

St Andrew's Day Celebration: Interview with Amar Latif

St Andrew's Day Celebration: Interview with Amar Latif

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