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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Navigate: Now & Next - Shaping what matters

Where the sharpest marketing minds in Hong Kong landed on what actually drives growth when the noise of AI, data, and digital transformation is stripped away.

By Wendy Choy

A panel discussion in the Navigate: Now & Next 2026 HK session
A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

Published on: 26 May 2026

The Gap Is Not Capability. It is Architecture

AI is not exposing a capability gap in marketing organisations. It is exposing an architecture gap.

By Susan Tucker

Navigate: Now & Next Singapore Panel discussion
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it

Published on: 25 May 2026

Member Interview with Madelina Cretu

Madelina Cretu
Member Interview with Madelina Cretu, Marketing Director, Ex Alcatel-Lucent

Published on: 22 May 2026

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Case studies

The 39th Marketing Society Awards Case Studies

By Rachel Letham

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 4 July 2024

Driving Digital: Smart's E-Commerce Revolution

How AI and Data Transformed Car Buying

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Published on: 3 July 2024

Banking on AI: BBVA's Digital Revolution

Harnessing GenAI to Transform Customer Experiences and Drive Growth

Accenture Song BBVA Partner of The Marketing Society
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

Published on: 3 July 2024

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Podcasts

Tune out the data noise thanks to a creative compass

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

https://podcasts.marketingsociety.com/episode/tune-out-the-data-noise-thanks-to-a-creative-compass 27.976707483333332 2024-02-13T11:26:00.000Z

The Whole Marketer Ep114 - Work/life balance with guest Katie Martin

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep114-work-life-balance-with-guest-katie-martin 33.40155763333333 2024-02-13T10:15:00.000Z

Unofficial Partner - If Netflix Ran Sport

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

https://podcasts.marketingsociety.com/episode/unofficial-partner-if-netflix-ran-sport 81.61585138333334 2024-02-09T14:50:00.000Z
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Videos

The Creative Nudge by Kevin Chesters

The Creative Nudge by Kevin Chesters

Kevin has spearheaded creative strategies at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

The Creative Nudge by Kevin Chesters

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Inspiring Minds: Leading with Purpose

Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

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