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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Intriguing insights from six CMOs

Three CMOs on stage in panel interview with Sophie Devonshire
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today

Published on: 1 July 2025

Cannes Lions 2025: What Happens When Creativity Gets a Bionic Arm

Reflections from Cannes Lions 2025, where the future of creativity met the fundamental truths of human connection

By Raphael Bouquillon

SPCSHP in Cannes 2025

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's...

Published on: 1 July 2025

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

By Richard Powell

half heart half brain AI generated image
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Published on: 30 June 2025

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Case studies

2021 TMS Awards commended, Counter Terrorism Policing

How we got people talking about radicalisation

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This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

Published on: 4 August 2021

2021 TMS Awards winner, RNIB

Redesigning the world for people with sight loss

RNIB
RNIB has an ambitious goal, to make the world see sight loss differently.

Published on: 4 August 2021

2021 TMS Awards commended, Oatly

The New Word

Oatly
How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

Published on: 4 August 2021

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Podcasts

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

https://podcasts.marketingsociety.com/episode/data-deep-dive-choosing-whats-relevant-avoiding-shiny-new-objects 22.056925166666666 2024-02-20T15:41:00.000Z

Unofficial Partner - The Buy Side - MoneyGram and F1

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-moneygram-and-f1 49.96023195 2024-02-20T14:04:00.000Z

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep115-marketing-effectiveness-with-guest-dr-grace-kite 41.903979166666666 2024-02-20T07:00:00.000Z
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Videos

yuu Rewards Club: the need for digital transformation

yuu
The Dairy Farm Group is the leading retailer in Hong Kong that has served Hong Kongers for a very long time.

yuu Rewards Club: the need for digital transformation

Marketing Society Awards 2021 - a word from Syl Saller

syl

For more information on how to enter The Marketing Society Awards 2021 head here.

Marketing Society Awards 2021 - a word from Syl Saller

St Andrew's Day Celebration: Interview with Amar Latif

St Andrew's Day Celebration: Interview with Amar Latif

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