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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mohamed Helmy

Mohamed Hemly
Member Interview with Mohamed Helmy, Paid Marketing Lead

Published on: 22 May 2026

The Red Pill Series: Why the CMOs leading successful AI adoption are the ones still learning

By Joe Hildebrand

AI transformation strategy session at night

The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and...

Published on: 20 May 2026

Member Interview with Alex O'Rourke

Alex O'Rourke
Member Interview with Alex O'Rourke, Founder, LockSmith

Published on: 11 May 2026

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Case studies

MARKETING TRANSFORMATION 2023

In partnership with Accenture Song

Transformation Report 2023
The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Published on: 9 October 2023

The 38th Marketing Society Award Winning Case Studies

London Awards The Marketing Society
Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 27 June 2023

The annual B2B marketing effectiveness barometer

By The Marketing Practice

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Published on: 10 February 2023

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Podcasts

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z
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Videos

Trendspotting with MadeBrave

Trendspotting

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story.

Trendspotting with MadeBrave

Catalysing Growth in a Changing World

Catalysing Growth in a Changing World

Hear from great marketers and leaders who are driving their businesses into the future, tackling a changing and uncertain world with creativity and innovatio

Catalysing Growth in a Changing World

A Global Conversation | The Fight Against Climate Change – Cop26 Special

The Fight Against Climate Change

We all know that going green is good for the world, but what are the implications for business?

A Global Conversation | The Fight Against Climate Change – Cop26 Special

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