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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Kathryn Sloane

image provided by kathryn
Member Interview with Kathryn Sloane, Executive Managing Director APAC MEA, SGK

Published on: 29 January 2025

Giving the empty chair a voice

By Marcos Angelides

Source Canva CasPhotography from Getty Images
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

Published on: 28 January 2025

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends The Marketing Society
The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Published on: 28 January 2025

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Case studies

2020 Brave Awards winner, Gordon's Gin

Legacy brand turned challenger

gin
You are a 250-year-old brand with a 38% share & sales rising steadily (+7.9%).

Published on: 29 July 2020

2020 Brave Awards winner, ITV

Britain get talking

itv
One of the biggest questions in marketing is how to ensure your brand stays relevant. How do you make it matter, as the world changes?

Published on: 24 July 2020

2020 Brave Awards winner, Habito

Mortgages made easier

h
When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken.

Published on: 24 July 2020

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Podcasts

The Whole Marketer Ep114 - Work/life balance with guest Katie Martin

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep114-work-life-balance-with-guest-katie-martin 33.40155763333333 2024-02-13T10:15:00.000Z

Unofficial Partner - If Netflix Ran Sport

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

https://podcasts.marketingsociety.com/episode/unofficial-partner-if-netflix-ran-sport 81.61585138333334 2024-02-09T14:50:00.000Z
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Videos

Carousell - finding small business success online

car
This digital case study looks at how Hong Kong online retailer Carousell found success online - part of our Facebook Curated content series.

Carousell - finding small business success online

Social trends untapped, with Hootsuite

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It’s been a dark year. These 2021 social trends will light the way forward.

Social trends untapped, with Hootsuite

Demodern—Creative Technologies - a case study on digital change

​​Hi! My name is Kristian Kerkhoff, a co-owner, managing director (and still a designer at heart), of Demodern—Creative Technologies. ​​We founded the agency in 2008. That was the time when the digital change became socially noticeable.

Demodern—Creative Technologies - a case study on digital change

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