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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Kate Newton

Kate Newton
Member Interview with Kate Newton, Strategy Director, Multiply

Published on: 24 October 2025

Grace Under Fire: Leadership at the Speed of Change

The Leadership at Speed Challenge

By Emma Falvey

Emma Falvey Leadership at speed challenge
Behind every calm PR response is a flurry of paddling. This piece by Emma Falvey explores how to find calm, clarity, and confidence when crisis hits, and why vulnerability is part of strong leadership.

Published on: 22 October 2025

What AI Can’t Do, and Why That Matters More Than Ever

By Peter Dixon

Peter Dixon
Artificial intelligence is expanding the boundaries of what’s possible, from generating ideas in seconds to analyzing patterns too complex for the human eye. Its speed and scale are astonishing. And yet, as it continues to accelerate, a more interesting question is emerging: what AI cannot do?

Published on: 21 October 2025

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Case studies

2021 TMS Awards winner, Unilever

Dove's First Refillable Deodorant

Dove
Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

Published on: 3 August 2021

2021 TMS Awards winner, Tesco

Innovating in a crisis, to cement a relationship with shoppers

tesco
Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

Published on: 3 August 2021

2021 TMS Awards winner, Hong Kong Observation Wheel

Hong Kong Observation Wheel AR App Presented by AIA

AIA
The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

Published on: 3 August 2021

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Podcasts

Tune out the data noise thanks to a creative compass

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

https://podcasts.marketingsociety.com/episode/tune-out-the-data-noise-thanks-to-a-creative-compass 27.976707483333332 2024-02-13T11:26:00.000Z

The Whole Marketer Ep114 - Work/life balance with guest Katie Martin

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep114-work-life-balance-with-guest-katie-martin 33.40155763333333 2024-02-13T10:15:00.000Z

Unofficial Partner - If Netflix Ran Sport

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

https://podcasts.marketingsociety.com/episode/unofficial-partner-if-netflix-ran-sport 81.61585138333334 2024-02-09T14:50:00.000Z
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Videos

St Andrew's Day Celebration: Interview with Amar Latif

St Andrew's Day Celebration: Interview with Amar Latif

Carousell - finding small business success online

car
This digital case study looks at how Hong Kong online retailer Carousell found success online - part of our Facebook Curated content series.

Carousell - finding small business success online

Social trends untapped, with Hootsuite

f

It’s been a dark year. These 2021 social trends will light the way forward.

Social trends untapped, with Hootsuite

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