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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Canva - Credit kentoh from Getty Images

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

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Influencer marketing: The double-edged sword

By Jeremy Stern

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

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The Power of Entrepreneurial Thinking in Marketing

By Ruth Fittock

Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

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Case studies

2019 Brave Awards commended, Essity

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps...

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2019 Brave Awards Winner, Absolut

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

Whilst...

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2019 Brave Awards Winner, John Lewis

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked...

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Podcasts

The Power of Design and Communication for Architects to drive…

Podcast

“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.”

The built environment – it’s a massive...

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Think Equal Podcase - Leanne Foy meets Mariagrazia De Angelis

Podcast

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH.

Mariagrazia...

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Leading Conversations - Building a successful marketing Agency

Podcast

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics -...

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Videos

INNOVATING THE CREATIVE PROCESS AT SPEED

Challenging times can often push us to achieve the best results.

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Interview with Simon Watson, Head of Digital, Republic of Media

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Insights From Your Industry highlights, with Deliveroo, N Brown,…

In a conversation moderated by Society Chairman Craig Inglis (formerly Customer Director at John Lewis), we heard from: Ines Ures, Chief Marketing Officer, D

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