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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The 39th Marketing Society Awards Shortlist 2024

Drum roll please…

After a fantastic judging day, where our esteemed group of judges debated and cogitated the vast selection of entries received at HQ, we can...

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Member Interview with Sabina Jasinska

Member Interview with Sabina Jasinska, Chief Marketing Officer, Team Internet

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Case studies

2019 Brave Awards Winner, easyJet

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Look&Book lets you book a flight simply by...

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2019 Brave Awards commended, Toyota AYGO

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

This paper is about how hyper-personalisation and a creative use of media formats improved cut...

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2019 Brave Awards Grand Prix Winner, Nationwide

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned...

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 3

Podcast

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

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In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 2

Podcast

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

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Slow down to get better results from your design strategy

Podcast

Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast...

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Videos

Interview with Rory Sutherland ahead of Amplify 2020

Ahead of introducing Mark Ritson at this year's Amplify Marketing Festival, we caught up with Rory Sutherland to hear his thoughts on the brands that have go

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A Global Conversation: Evolving the role of the CMO

This month’s Global conversation looked at how the role of the CMO has evolved, the challenges we face in the future (budgets, teams, advertising ethics), as

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