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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

China Brand (R)Evolution: Why Global Success Now Requires a Local Soul

A review

By Biswaroop Chatterjee

The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.

Fighting the Shrinkflation of Creativity

By Layal Baaklini

In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.

Why Your AI Efficiency Play Is Making Your Brand Forgettable

By Dr Gemma Calvert, Krishnan Menon, Gita de Beer

In this piece Professor Gemma Calvert, Krishnan Menon and Gita de Beer argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.

Case studies

2022 TMS Awards Winner, Nationwide Building Society

How Nationwide and Wavemaker tackled unconscious bias

Nationwide is a financial organisation with a social purpose – to build society.

2022 TMS Awards Commended, Nationwide Building Society

Building a more respectful society for, and with, the next generation

By the end of 2019 the UK was an increasingly divided nation and respect was at an all time low. Nationwide believe that we need to work together.

2022 TMS Awards Commended, Bombay Sapphire

A supermarket to inspire the world

Bombay Sapphire is a best-in-class example of using successful & effective partnerships to champion creativity in a time where it mattered most.

Podcasts

Leading Conversations - Intrapreneurs & Entrepreneurs

Episode 8

In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the...

https://podcasts.marketingsociety.com/episode/leading-conversations-intrapreneurs-entrepreneurs 41.016652083333334 2024-01-26T09:00:00.000Z

Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO...

https://podcasts.marketingsociety.com/episode/biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution-with-dr-samual-sinclair-co-founder-of-biodiversify 42.74503228333333 2024-01-25T13:29:00.000Z

The Whole Marketer Ep111 - Strengths with guest Sean Hall

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep111-strengths-with-guest-sean-hall 39.68052361666667 2024-01-23T09:00:00.000Z