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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

When AI meets culture: Are Gen AI models truly multicultural?

By Candice Tobbo

Black and white illustration of a humanoid AI surrounded by colorful cultural symbols including a globe, speech bubble, scale, and abstract shapes.
AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Published on: 30 June 2025

Why Marketing Matters

Voices from Our Community

By Rachel Letham

A mix of images and icons to do with marketing
We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

Published on: 30 June 2025

Member Interview with Tamsin Irving

Image Created by The Marketing Society
Member Interview with Tamsin Irving, Client Lead, Channel 4

Published on: 30 June 2025

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Case studies

2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

Heinz
How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

Published on: 3 August 2021

2021 TMS Awards winner, Stannah

Transforming the UK stairlift industry through digital

Stannah
As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

Published on: 3 August 2021

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

Published on: 3 August 2021

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Podcasts

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z
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Videos

McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In

McDonald's Hong Kong: a digital transformation case study

St Andrew's Day Celebration: The LaFontaines

St Andrew's Day Celebration: The LaFontaines

Brand conversations on sustainability, with LANDOR & FITCH

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Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

Brand conversations on sustainability, with LANDOR & FITCH

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