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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Uncomfortable Conversation: Why Transparency Is Key to Sustainability Strategies

The Insights

By Rachel Letham

The Marketing Society Uncomfortable Conversation Sustainability panel
An honest exploration of why many of the sustainability targets announced a decade ago have been quietly reduced or abandoned and what needs to be done now to redress this with insights from this great The Uncomfortable Conversations event.

Published on: 20 October 2025

Interview with Wayne Deakin

Speaker at The Changemakers Conference Scotland 2025

wayne headshot

We caught up with Wayne Deakin who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

 

With AI and automation reshaping the...

Published on: 16 October 2025

Member Interview with Tatiana Tokatlidi

Tatiana Tokatlidi
Member Interview with Tatiana Tokatlidi, Brand Manager, Heineken

Published on: 15 October 2025

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Case studies

2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

Heinz
How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

Published on: 3 August 2021

2021 TMS Awards winner, Stannah

Transforming the UK stairlift industry through digital

Stannah
As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

Published on: 3 August 2021

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

Published on: 3 August 2021

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Podcasts

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z
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Videos

Demodern—Creative Technologies - a case study on digital change

​​Hi! My name is Kristian Kerkhoff, a co-owner, managing director (and still a designer at heart), of Demodern—Creative Technologies. ​​We founded the agency in 2008. That was the time when the digital change became socially noticeable.

Demodern—Creative Technologies - a case study on digital change

McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In

McDonald's Hong Kong: a digital transformation case study

St Andrew's Day Celebration: The LaFontaines

St Andrew's Day Celebration: The LaFontaines

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