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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Top 9 Marketing Trends 2025

Fancy Wearing Day-Jamas?

By Martin Krajniak

Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

Self reflection is the key to great leadership

By Anni Townend

Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Member interviw with Nawaf Rajeh

Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Case studies

2020 Brave Awards winner, Formula 1

Putting fans back at the heart of F1

At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.

2020 Brave Awards winner, LADbible Group

The illegal blood bank #bloodwithoutbias

1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...

2020 Brave Awards winner, Stroke Association

A stroke of insight

In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

Podcasts

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z

The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.

Join...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep112-brand-partnerships-with-guest-beth-reeve 32.10370695 2024-01-30T07:00:00.000Z

Videos

McDonald's Hong Kong: revamping an app and targeted advertising