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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Dana Jaff

Dana Jaff
Member Interview with Dana Jaff, Freelance

Published on: 23 January 2026

Member Interview with Matthew Hook

Matthew Hook
Member Interview with Matthew Hook Co-Founder, LookUP

Published on: 23 January 2026

Member Interview with Christophe Castagnera

Christophe Castagnera
Member Interview with Christophe Castagnera, Head of Strategy and Experience Advisory

Published on: 23 January 2026

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Case studies

2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

Anusol
We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

Published on: 3 August 2021

2021 TMS Awards commended, The Ozone Project

Building the premium digital advertising platform of the future

ozone
Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

Published on: 3 August 2021

2021 TMS Awards winner, Mermaids

Re-educating Google

mermaids
The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.

Published on: 28 July 2021

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Podcasts

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z

The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.

Join...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep112-brand-partnerships-with-guest-beth-reeve 32.10370695 2024-01-30T07:00:00.000Z
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Videos

Global Conversations Creativity at low cost

In today's vastly competitive market, your business can lose out by not standing out.

Global Conversations Creativity at low cost

A Global Conversation Balancing Long vs Short Term Marketing Strategies

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

How to Thrive Globally - From Good to Great

With Kantar, Metro Bank, Vodafone Smart Tech and Unilever
s
According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

How to Thrive Globally - From Good to Great

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