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Latest Think Pieces

Why Marketing Needs Awards Recognition Now More Than Ever

Thoughts from our Awards judges

people collecting an award at The Marketing Society Global Awards

For over four decades, The Marketing Society Awards have illuminated marketing's true power - delivering measurable impact that transforms businesses, builds...

Member Interview with Svein Clouston

Svein Clouston
Member Interview with Svein Clouston, Co-Founder and MD, Rationale

Member Interview with Maurizio Fabbrini

Maurizio Fabbrini
Member Interview with Maurizio Fabbrini, Head of Growth, Altavia Group

Case studies

2022 TMS Awards Commended, M&S Food

M&S Store Social

Source: Awards
All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different. 

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Source: Unsplash, Credit: Mike Kenneally
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

Source: Unsplash, Credit: Jannes Glas
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

Podcasts

Leading Conversations - Planning & Strategy Mythbusting

Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning &...

https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 50.81082875 2024-01-19T10:11:00.000Z

Splitting marketing strategy across 3 horizons

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever...

https://podcasts.marketingsociety.com/episode/splitting-marketing-strategy-across-3-horizons 20.641523816666666 2024-01-16T13:49:00.000Z

Videos

The Marketing Society is here to inspire, accelerate and connect the world’s smartest marketers.

Membership that speaks for itself

Video: Precision vs Tradition | The Marketing Society x RAPP

Precision vs Tradition | The Marketing Society x RAPP

Meet the Leader | Raja Rajamannar