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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mike Rich

Mike Rich
Member Interview with Mike Rich, Founder and CEO, RICH

Published on: 17 December 2025

Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026

The Marketing Society: Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026
Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.

Published on: 16 December 2025

Sometimes We Choose Our Challenges. Sometimes Our Challenges Choose Us.

What we decide to do next is what counts.

By Mark Pollock

Mark Pollock
Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.

Published on: 15 December 2025

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Case studies

2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

Anusol
We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

Published on: 3 August 2021

2021 TMS Awards commended, The Ozone Project

Building the premium digital advertising platform of the future

ozone
Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

Published on: 3 August 2021

2021 TMS Awards winner, Mermaids

Re-educating Google

mermaids
The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.

Published on: 28 July 2021

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Podcasts

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z

The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.

Join...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep112-brand-partnerships-with-guest-beth-reeve 32.10370695 2024-01-30T07:00:00.000Z

Leading Conversations - Intrapreneurs & Entrepreneurs

Episode 8

In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the...

https://podcasts.marketingsociety.com/episode/leading-conversations-intrapreneurs-entrepreneurs 41.016652083333334 2024-01-26T09:00:00.000Z
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Videos

Interview with Charlotte Williams, SEVEN SIX Agency

Digital Day 2021 Speaker

Interview with Charlotte Williams, SEVEN SIX Agency

Interview with Pat Johnson, Rock Paper Reality

Digital Day 2021 Speaker

Interview with Pat Johnson, Rock Paper Reality

Marketing Society Annual Lecture 2021

With the Global CEO of Gillette, Gary Coombe
gc

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

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