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Latest Think Pieces

Member Interview with Christopher Cormier

Christopher Cormier
Member Interview with Christopher Cormier, Head of Personal Care and Household Essentials, Walmart Connect and Member of The New York Board

The Incredible, Invisible Power of Sound

A The Marketing Society Learning Lab

By Rachel Letham

People listening to music
The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.

How Mackie’s Built an Employer Brand Worth Celebrating

mackies collecting award

Mackie’s recent Employer Brand of the Year win is a clear reflection of its people-led approach. In this Q&A, People and Development Manager Laura Douglas-Smith...

Case studies

2021 TMS Awards winner, Heinz

Keeping Heinz top of mind, come rain, hail or shine.

Heinz
Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

2021 TMS Awards commended, Tesco I'm a Celebrity

I'm a Celebrity, get me to tescoooo!

iac
Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

2021 TMS Awards winner, Tesco Supermarket Sweep

Tesco X Supermarket Sweep

ss
In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

Podcasts

Leading Conversations - Intrapreneurs & Entrepreneurs

Episode 8

In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the...

https://podcasts.marketingsociety.com/episode/leading-conversations-intrapreneurs-entrepreneurs 41.016652083333334 2024-01-26T09:00:00.000Z

Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO...

https://podcasts.marketingsociety.com/episode/biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution-with-dr-samual-sinclair-co-founder-of-biodiversify 42.74503228333333 2024-01-25T13:29:00.000Z

The Whole Marketer Ep111 - Strengths with guest Sean Hall

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep111-strengths-with-guest-sean-hall 39.68052361666667 2024-01-23T09:00:00.000Z

Videos

Returning for a session with our Singapore members, The Value Engineers' Giles Lury and Katy Mousinho discuss insight from their new book, Wonder Women

Wonder Women

Interview with Charlotte Williams, SEVEN SIX Agency

Interview with Pat Johnson, Rock Paper Reality