Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Member Interview With Shereen Aggour

Member Interview with Shereen Aggour, Brand Growth Strategist.

Read

All blogs

How are you? I love you. Thank you

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Read

All blogs

Member Interview with Ananda Shakespeare

Member Interview with Ananda Shakespeare, CEO of Shakespeare Communications

Read

All blogs

Case studies

2019 Brave Awards Winner, Scottish Government and NHS

There are few health checks women hate more than the dreaded smear test.

Read

All blogs

2019 Brave Awards Winner, Tesco

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the nation’s largest retailer – Tesco, with...

Read

All blogs

2019 Brave Awards commended, o2

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the
industry.

2018 marks the year O2 took...

Read

All blogs

Podcasts

The role of audiences in marketing effectiveness, with H&R…

Podcast

H&R Block's Chief Marketing and Experience Officer, Jill Cress, talks to the Shiny New Object Podcast about the importance of knowing your audience for...

Listen

All podcasts

Sustainability Squad Podcast - Media industry perspectives…

Podcast

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

Listen

All podcasts

Sustainability Squad Podcast - Marketing 4 Good

Podcast

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

Listen

All podcasts

Videos

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

At this webinar we continued the conversation surrounding COVID-19 and the future economic outlook which is requiring marketing leaders to lead in ways they

Watch

All videos