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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why I think “leadership compatibility” is like the early stages of dating

By Shelley Walker

The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”

Consumer insights in the age of AI and content led, community led world

By Andrea Cappi

A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

The Invisible AI Gap Nobody in Marketing Wants to Talk About

By Cemre Akkaya

Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Case studies

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

2022 TMS Awards Commended, Tesco

Little Helps Day

Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.

2022 TMS Awards Commended, FOR Cardiff

#FORaSaferCardiff

To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.

Podcasts

Leading Conversations - Web 3.0

Episode 6

In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving...

https://podcasts.marketingsociety.com/episode/leading-conversations-web-3-0 32.6583526 2024-01-12T09:00:00.000Z

Think Equal Podcast - Leanne Foy meets Christina Ioannidis

This month, THINK EQUAL Project Director, Leanne Foy met Christina Ioannidis award winning communications consultant, motivational speaker, MC, author, trainer...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-christina-ioannidis 49.43716978333333 2024-01-05T09:00:00.000Z

Rediscovering the magic of DTC in data driven marketing

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

https://podcasts.marketingsociety.com/episode/rediscovering-the-magic-of-dtc-in-data-driven-marketing 25.114557816666668 2024-01-04T09:16:00.000Z