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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Farida

Frida
Member Interview with Farida, Design Director

Published on: 13 January 2026

Member Interview with Baha Almasri

Baha Almasri
Member Interview with Baha Almasri, GM - Commercial Strategy

Published on: 12 January 2026

Member Interview with Carla Lazkani

Carla Lazkani
Member Interview with Carla Lazkani, Marketing Director

Published on: 12 January 2026

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Case studies

2021 TMS Awards commended, LADbible Group

LADx

ladx
We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on. ​​​​​​​

Published on: 28 July 2021

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

STARLING
Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

Published on: 28 July 2021

2021 TMS Awards winner, Essity: Tena

Our bodies change, but why should we?

TENA
Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

Published on: 28 July 2021

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Podcasts

Leading Conversations - Planning & Strategy Mythbusting

Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning &...

https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 50.81082875 2024-01-19T10:11:00.000Z

Splitting marketing strategy across 3 horizons

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever...

https://podcasts.marketingsociety.com/episode/splitting-marketing-strategy-across-3-horizons 20.641523816666666 2024-01-16T13:49:00.000Z
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Videos

Marketing Society Annual Lecture 2021

With the Global CEO of Gillette, Gary Coombe
gc

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

Navigating New Faultlines of Retail

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Wonder Women

What does the future hold for women in marketing? With Diageo, The Female Lead, and authors Katy Mousinho and Giles Lury
ww

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

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