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Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards Judges Q&A
Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Case studies

2019 Brave Awards commended, The Plastic Oceans

Insight sponsored by MRS and Not For Profit

trash

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way...

2019 Brave Awards commended, The Truth Project

Insight sponsored by MRS

truth

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.

Our story is...

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

ddd

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Podcasts

Leading Conversations - Web 3.0

Episode 6

In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving...

https://podcasts.marketingsociety.com/episode/leading-conversations-web-3-0 32.6583526 2024-01-12T09:00:00.000Z

Think Equal Podcast - Leanne Foy meets Christina Ioannidis

This month, THINK EQUAL Project Director, Leanne Foy met Christina Ioannidis award winning communications consultant, motivational speaker, MC, author, trainer...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-christina-ioannidis 49.43716978333333 2024-01-05T09:00:00.000Z

Rediscovering the magic of DTC in data driven marketing

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

https://podcasts.marketingsociety.com/episode/rediscovering-the-magic-of-dtc-in-data-driven-marketing 25.114557816666668 2024-01-04T09:16:00.000Z

Videos

This year our awards went virtual, for the first time since we launched them in 1985.

Brave Awards 2020

Continuing our Under the Spotlight series we were delighted to welcome Octopus Energy's Greg and Reb

Under the Spotlight with Greg Jackson, founder and CEO of Octopus Energy

What does the future look like as we ease out of lock-down and look ahead to ensure companies long-term survival?

A Global Conversation Planning for 2021