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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Marketing Society UAE Awards 2024

Announcing The Marketing Society UAE Awards for 2024 shortlist

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Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

By Toby Hutchins

We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

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Source: Pexels Photo by Nataliya Vaitkevich

The Power of Personal Understanding

By Abigail Dixon

Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how…

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Case studies

2019 Brave Awards Winner, Mars

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

M&M’s is an iconic...

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2019 Brave Awards commended, Dominos

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim...

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2019 Brave Awards commended, IBM

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1...

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Podcasts

Building the business case for Sustainable Marketing (Part 2) -…

Podcast

Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the...

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What neuroscience can teach marketers for creative effectiveness

Podcast

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...

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The Buy Side - KP Snacks - UNOFFICIAL PARTNER

Podcast

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.

Our guest is Kevin McNair, Marketing Director of...

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Videos

The Power of Choice with Blackhawk Network

Everyone talks about customer engagement.

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Story of Plastic

The Story of Plastic documentary takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our plane

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The Power of Collaboration, with Issam Kazim

In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunit

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