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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Andy Yost

Andy Yost
Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

Published on: 18 February 2026

The Marketing Society's 10th Anniversary in Dubai: A Reset on What Marketing Strategy Really Means

By Christina Peyton

Mark Ritson at The Marketing Society 10 year anniversary Dubai
At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.

Published on: 17 February 2026

What can marketers learn from the viral ‘Chinamaxxing’ trend on social media?

By Josephine Soei

Woman with smartphone in golden hour glow
The viral 'Chinamaxxing' trend shows Gen Z is seeking cultural inspiration beyond Western norms. This piece reveals what this means for marketers navigating cultural relevance, representation and the fine line between appreciation and appropriation.

Published on: 17 February 2026

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Case studies

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

Source: Homebase Awards Entry
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

Published on: 5 July 2022

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Source: KP Snacks Awards entry
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

Published on: 5 July 2022

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Source: TNL Awards Entry
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

Published on: 5 July 2022

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Podcasts

Leading Conversations - The Importance of a Strong Employer Brand

Episode 5

In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer...

https://podcasts.marketingsociety.com/episode/leading-conversations-the-importance-of-a-strong-employer-brand 47.96959063333333 2023-12-22T09:00:00.000Z

Audio that stops your ads being skipped

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi...

https://podcasts.marketingsociety.com/episode/audio-that-stops-your-ads-being-skipped 24.6130068 2023-12-19T16:03:00.000Z
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Videos

The Ogilvy Gambit

The Ogilvy Gambit

Global Conversations Creativity at low cost

In today's vastly competitive market, your business can lose out by not standing out.

Global Conversations Creativity at low cost

A Global Conversation Balancing Long vs Short Term Marketing Strategies

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

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