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Latest Think Pieces

Member Interview with Andrea Cappi

Andrea Cappi
Member Interview with Andrea Cappi, Global Brand Director, Unilever

Why 'Think outside the box' is the worst advice in advertising

The Creativity Crisis Challenge

By Gerry Farrell

Gerry Farrell
Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

The Creativity Crisis Challenge

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Case studies

2021 TMS Awards commended, LADbible Group

LADx

ladx
We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on. ​​​​​​​

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

STARLING
Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

2021 TMS Awards winner, Essity: Tena

Our bodies change, but why should we?

TENA
Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

Podcasts

Leading Conversations - Web 3.0

Episode 6

In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving...

https://podcasts.marketingsociety.com/episode/leading-conversations-web-3-0 32.6583526 2024-01-12T09:00:00.000Z

Think Equal Podcast - Leanne Foy meets Christina Ioannidis

This month, THINK EQUAL Project Director, Leanne Foy met Christina Ioannidis award winning communications consultant, motivational speaker, MC, author, trainer...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-christina-ioannidis 49.43716978333333 2024-01-05T09:00:00.000Z

Videos

Inspired by Letter to Zion, The BBN will be curating and amplifying Portrait of Black Britain taken by Cephas Williams - click on this link

Cephas Williams: Portrait of Black Britain

This year our awards went virtual, for the first time since we launched them in 1985.

Brave Awards 2020

Continuing our Under the Spotlight series we were delighted to welcome Octopus Energy's Greg and Reb

Under the Spotlight with Greg Jackson, founder and CEO of Octopus Energy