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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Fiona Hayes

Fiona Hayes
Member Interview with Fiona Hayes, Board Director, ALT

Published on: 27 April 2026

Understanding APAC's Gen Alpha

Written by Canvas8

Looking at Iphone
Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

Published on: 23 April 2026

As AI scales, human judgment becomes the advantage

By Allison Beattie

Engaged conversation in a cozy workspace
When AI can generate content at scale, human experience, judgment and authenticity are our most powerful and irreplaceable competitive advantage, Allison Beattie explains why.

Published on: 23 April 2026

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Case studies

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Source: Unsplash, Credit: Mike Kenneally
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

Published on: 5 July 2022

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

Source: Unsplash, Credit: Jannes Glas
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

Published on: 5 July 2022

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

Source: Awards Entry
School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

Published on: 5 July 2022

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Podcasts

Audio that stops your ads being skipped

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi...

https://podcasts.marketingsociety.com/episode/audio-that-stops-your-ads-being-skipped 24.6130068 2023-12-19T16:03:00.000Z

The Whole Marketer Ep110 - 3 Dimensional Marketing with guest Ben Carter

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing. 

3D marketing is a fast moving, integrated...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep110-3-dimensional-marketing-with-guest-ben-carter 40.950509716666666 2023-12-12T07:00:00.000Z

Nature on the board…Part 1: Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

“What does business have to do with nature?

The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones...

https://podcasts.marketingsociety.com/episode/nature-on-the-boardpart-1-exploring-what-business-has-to-do-with-nature-with-alexandra-pimor-director-of-nature-governance 38.262855216666665 2023-12-11T07:55:00.000Z
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Videos

Global Conversations Creativity at low cost

In today's vastly competitive market, your business can lose out by not standing out.

Global Conversations Creativity at low cost

A Global Conversation Balancing Long vs Short Term Marketing Strategies

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

How to Thrive Globally - From Good to Great

With Kantar, Metro Bank, Vodafone Smart Tech and Unilever
s
According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

How to Thrive Globally - From Good to Great

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