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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Unsplash - Credit Campaign Creators

Empowering Marketing Teams

By Janice Hutchinson

To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

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The Marketing Society Annual Lecture Credit Baz Seal

A force for good, a sea of inspiration

By Caroline Parkes

Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture

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Epic stuff doesn’t happen when you feel average

By Rebecca Hirst

Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good

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Case studies

2019 Brave Awards commended, IAG Cargo

This is a true story of bravery.

It is a story of how, in the face of challenging market conditions, an ill-defined internal culture and a demotivated...

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2019 Brave Awards shortlisted, WeAreFearless.

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of paper successfully converting his first fearless team member. And...

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2019 Brave Awards Winner, Robinsons

Since 2011, the squash category had been in long-term value decline, with 1.6M households leaving the category over the 7 years (-6%). The macro factors that...

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Podcasts

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

Podcast

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council.

What can...

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The Whole Marketer Ep106 - Strategic Thinking with guest Zoe…

Podcast

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and...

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Boosting Q4 & beyond creative effectiveness

Podcast

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan...

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Videos

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and sta

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Under the Spotlight with Moet Hennessy's Paul Graham

Paul has previously worked for Versace and Burberry and prior to being brand-side, founded an agency that worked with clients such Umbro, Diesel, Skype and S

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Leadership Lessons from Marvin and Mandela

Scott has a unique set of experiences working in, on or on the Board of some of the world’s most recognised brands including Saatchi and Saatchi, Wiede

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