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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Dispatch from Davos:Why Davos matters more to CMOs than ever

By John Rudaizky

Diverse business professionals in circular discussion at EY Davos meeting, seated around table in modern setting
After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

Published on: 17 February 2026

The Curator’s Edge: Why ‘Active Pulse’ Leadership can support growth and a future-ready culture

By Christophe Castagnera

Collaborative meeting in a modern office
This think piece looks at how `Active Pulse' leadership is replacing the traditional top-down model with a curator-style approach where leaders stay close to the craft, amplify specialist talent and read market signals to drive creative excellence.

Published on: 17 February 2026

Member Interview with Jen Jones

Jen Jones
Member Interview with Jen Jones, Founder, Craft Media London

Published on: 16 February 2026

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Case studies

2022 TMS Awards Winner, Cadbury Caramilk

Who knew loudmouth Australians could sell so much chocolate? We did.

Source: Cadbury Awards Entry
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

Published on: 4 July 2022

2022 Awards Winner, Mars Petcare: Sheba

Sheba Hope Reef

Source: Sheba Awards Entry
To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

Published on: 4 July 2022

2022 TMS Awards Winner, Tesco Clubcard

The New Power of Loyalty

Source: Tesco Awards Entry
Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.

Published on: 4 July 2022

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Podcasts

Neurodiversity as a marketing superpower

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics...

https://podcasts.marketingsociety.com/episode/neurodiversity-as-a-marketing-superpower 21.434340133333333 2023-12-05T10:28:00.000Z

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z
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Videos

Interview with Pat Johnson, Rock Paper Reality

Digital Day 2021 Speaker

Interview with Pat Johnson, Rock Paper Reality

Marketing Society Annual Lecture 2021

With the Global CEO of Gillette, Gary Coombe
gc

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

Navigating New Faultlines of Retail

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

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