Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

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The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...