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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Shake It Up: How Valspar's bold approach revolutionises…

By Neil Walker

By Neil Walker, Creative Director at Dentsu Creative.

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Feeling the squeeze from CFOs?

By Marketreach

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

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Speaker interview with Carol Chan

Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences.

With high-profile clients...

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Case studies

2019 Brave Awards Winner, Hiscox

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a
category that’s associated with the most...

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2019 Brave Awards commended, Embraer

Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next
20 years, with a value of $300 bn...

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2019 Brave Awards Winner, Dimension Data

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major brand sponsorship investment.

Having largely...

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Podcasts

Sports News Upload - The peculiar story behind Man Utd's new…

Podcast

Manchester United's famous red shirt is a prime piece of sporting real estate.

So why is TeamViewer ending its deal early?

What do you buy when you buy the United...

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The magnificent 7 power skills you need to win with AI: Episode 2

Podcast

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

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In Conversation With: Syl Saller on NED and portfolio roles

Podcast

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former...

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