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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growth through premiumisation: don't raise prices, lower risk

By Matt Boffey

Matt Boffey
Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.

Published on: 23 September 2025

Why Don’t More CMOs Become CEOs?

By Siew Ting Foo

Siew Ting Foo and Grace Chua
Siew Ting Foo reviews the recent The CEO Conversations event in Singapore with FairPrice's Grace Chua and discovers what it takes to get more CMO making the leap to CEO.

Published on: 23 September 2025

The Fellows Fundamentals: Marketing Communications

By Chris Macleod

The Fellows Fundamentals header Chris Macleod
As part of our The Fellows Fundamentals series, Chair of Fellows Chris Macleod provides a comprehensive overview of marketing communications (MarComms) as a strategic discipline and an important part of the marketing mix.

Published on: 23 September 2025

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Case studies

2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

tesco
Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

Published on: 21 July 2021

2021 TMS Awards winner, O2

Bubl: The blue robot that transformed a telco's fortunes

BUBL
The telco industry was facing greater commoditisation than ever before.

Published on: 21 July 2021

Marketing Transformation 2020

Lessons from The Marketing Society's Awards

By Accenture

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In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

Published on: 22 January 2021

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Podcasts

Leading Conversations - Sustainability

Episode 4

In this episode, Lane Agency are joined by Christian Arno and Olly Davies as they discuss the broad, but piping hot topic of sustainability – from...

https://podcasts.marketingsociety.com/episode/leading-conversations-sustainability 36.302420833333336 2023-12-08T09:02:00.000Z

Neurodiversity as a marketing superpower

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics...

https://podcasts.marketingsociety.com/episode/neurodiversity-as-a-marketing-superpower 21.434340133333333 2023-12-05T10:28:00.000Z
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Videos

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

amp

This year's Amplify Marketing Festival Ogilvy Lecture was given my Professor Mark Ritson, with an in

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

INNOVATING THE CREATIVE PROCESS AT SPEED

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Challenging times can often push us to achieve the best results.

INNOVATING THE CREATIVE PROCESS AT SPEED

Interview with Simon Watson, Head of Digital, Republic of Media

Interview with Simon Watson, Head of Digital, Republic of Media

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