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Latest Think Pieces

Member Interview with Jemma Robertson

Jemma Robertson
Member Interview with Jemma Robertson, Managing Director, GRA

Member Interview with Greg Carton

Greg Carton
Member Interview with Greg Carton, Chief Brand Officer, Chaos Theory

Member Interview with Eve Wright

Eve Wright
Member Interview with Eve Wright, Head of Media Strategy, ITV

Case studies

2022 TMS Awards Winner, Birds Eye Green Cuisine

Rebranding plant-based by powering Team GB

Source: Birds Eye Awards Case Study
In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.

2022 TMS Awards Winner, Nationwide Building Society

Evolving Nationwide back into a building society

Source: Unsplash, Credit: drmakete lab
The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

2022 TMS Awards Winner, Dove

Taking on Taking Selfies.

Source: Dove Awards Case Study
Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

Podcasts

The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep108-marketing-effectiveness-with-guest-rachel-moss 32.8194618 2023-11-28T07:00:00.000Z

Leading Conversations - No wrong path

Episode 3

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths...

https://podcasts.marketingsociety.com/episode/leading-conversations-no-wrong-path 52.575835833333336 2023-11-24T09:47:00.000Z

Videos

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

How can you work smarter not harder in 2021?

The Age of Agility, with LinkedIn

Each year we ask winners from The Marketing Society Awards (most recently called the Brave Awards) to talk us through their award-winning p

Marketing Society Awards Showcase 2021